Head of Marketing
Austin
Marketing /
On-site
Why join us?
Handoff is the AI agent that runs a construction company. We help remodelers automate estimating, streamline operations, and win more work—backed by real-time cost data, intuitive design, and workflows that “speak contractor.” With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, we’re becoming the trusted partner for the people who build our homes.
We are backed by $25M+ raised from Y Combinator, Sequoia, Initialized, and Greycroft. Our team is distributed across hubs in Austin, São Paulo, and Buenos Aires, and we are deeply focused on building intuitive, high-impact solutions that make a real difference for our users.
Head of Marketing at Handoff
In this role, you will own our marketing strategy end-to-end. Reporting directly to the CEO, you’ll refine the channels that are already working—paid, organic, and social—while standing up high-performing outbound and demand generation programs.
This is an opportunity to help define the future of an entire category, shape our brand, and build a marketing engine from the ground up.
What you'll do
- Launch and Scale Demand Generation: Build outbound and email programs from scratch that consistently generate high-quality pipeline.
- Double Lead Volume and Conversion: Increase leads and conversion across paid, SEO, and social channels, with reduction in CAC payback.
- Drive Product-Led Growth: Design and execute in-product activation, conversion, and upsell loops that fuel expansion.
- Elevate Brand Storytelling: Develop clear, benefit-oriented messaging that resonates with contractors and reinforces our leadership position.
- Mobilize Customer Advocacy: Turn customers into content, community, and referral champions.
- Collaborate with Sales: Work side-by-side with Sales to define ICP, build outbound playbooks, and align on shared performance metrics.
About you
- 7+ years of experience in B2B SaaS marketing, including at least 3 years in a senior marketing leadership role.
- Proven track record of building and scaling outbound demand generation programs that drive qualified pipeline.
- Experience collaborating closely with Sales teams to define ICPs, build outbound workflows, and align on shared goals.
- Deep understanding of paid acquisition, SEO, social, and in-product growth strategies.
- Demonstrated ability to develop clear, compelling brand messaging and positioning.
- Expertise in CRM tools (e.g., HubSpot, Salesforce) and marketing automation platforms.
- Strong analytical skills with experience owning reporting dashboards and KPIs.
- Experience building and leading small, high-performing marketing teams in fast-paced environments.
- Excellent written and verbal communication skills.
- Bachelor's degree in marketing, business, or a related field (MBA or relevant graduate degree a plus).
What we offer
- Competitive Salary + Equity
- Unlimited Paid Time Off (PTO)
- 401(k)
- Medical, Dental & Vision Insurance
- Life & Disability Insurance
- Flexible Spending Account (FSA)
- Dependent Care FSA (DC FSA)
- Relocation Allowance
- Top-Notch Equipment - Choose your laptop!
- Team Offsites Around the World – In 2024, we gathered in Poland, Mexico, and Florida - where to next?
$150,000 - $300,000 a year
If you’re excited to define the future of AI in construction and build a marketing engine that drives exceptional growth, we’d love to hear from you.
Handoff is an Equal Opportunity Employer. Handoff is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Handoff will not tolerate discrimination or harassment based on any of these characteristics. Handoff encourages applicants of all ages. Handoff also participates in E-Verify.
