Senior Brand Manager
Portland, OR
Brand Marketing – Brand Marketing & Communications /
Full-time /
Hybrid
We are seeking a Senior Brand Manager, who will be responsible for driving strategy, coordination and execution across multi-channel touchpoints that bring the Hanna brand to life, increase brand awareness, and drive sales. This role will own the development and execution of our campaign roadmap, leading cross-functional efforts bringing brand storytelling through our site and marketing channels.
This role is highly collaborative, with close partnership across the product, marketing, digital, and creative teams. We are looking for an expert in consumer marketing, integrated marketing as well as campaign planning. You will have deep experience in driving consumer insights, developing clear and inspiring messaging, creating a strategic platform that guides integrated marketing across all channels, and leading creative campaigns from concept to execution.
You’re the kind of person who gets excited and inspired by creating things. You roll up your sleeves and can deliver quality work in a time-crunch. You have a knack for storytelling and presenting ideas in a way that makes people fall in love. Additionally, you’re collaborative, organized, and accountable, giving proper attention to the detail of your craft as well as bringing cross-functional teams along in the process.
- Develop and own the execution of the marketing calendar with 360 marketing initiatives across owned, paid, and earned media channels.
- Partner with the VP Marketing to develop marketing plans, brand strategies annually and seasonally
- Partner with Product, Creative, Digital, and Marketing teams to execute 360 brand and product marketing campaigns supporting product launches and “brand moments” throughout the year.
- Develop key themes, storylines, promotions, and product messaging points alongside VP, Brand Marketing to support revenue goals and product sell-through goals.
- Pursue long-lead brand partnership opportunities that are brand-right for Hanna with the goal of increasing brand awareness and new customers.
- Develop briefs, campaign recaps, and brand reporting in an accurate, timely manner to foster future improvement
- Develop brand presentations to communicate annual and seasonal plans.
- Work with internal peers to track/analyze/present customer and business plans and metrics to marketing leadership with clear recommendations
- Manage brand marketing budget with VP, Brand Marketing, ensuring budget allocation aligns with the business goals.
- Stay consistently up-to-date on marketing trends and cultural events in effort to bring fresh ideas, sharing with peers and the broader team.
- Have a genuine interest, curiosity and desire to develop never been done before, effective campaigns and tactics that deliver on objectives
What you'll bring:
- Bachelor’s degree in Marketing, Communications or another related field.
- Minimum of 7 years in Brand Marketing with one or more category leading brands
- Experience in developing integrated plans
- Strategic thinker with strong leadership qualities – ability to take initiative and problem solve
- Be able to build and maintain strong relationships at all levels within the company. Be able to effectively communicate priorities and needs to executive audiences.
- Ability to juggle multiple projects and channels of the business
- Very strong communication skills, both verbal and written
- Works well with both business and creative people
- Calm, thoughtful approach to issues, challenges, and problems with a strong focus on prioritization
$105,000 - $120,000 a year
Hanna Andersson believes that health and well-being should be shared by everyone. Thus, we offer the following benefits and perks for our team members:
-Medical/dental/vision with HSA & Healthcare FSA
-Time off policy of 120 hours, 4 days of paid time off for volunteering, and 9 regular paid holidays plus 3 floating holidays
-A role that offers a flexible work environment with remote and in-office options
-Wellness program
-401(k) with employer match
-Paid parental leave
-Short/long term disability
-Generous Merchandise discount
This listed base salary range is a good faith representation of the base salary range for this position. However, location, unique skills and/or exceptional experience may result in an offer outside of the stated range.
