Director of Loyalty
Portland, OR
Digital – Loyalty & Rewards /
Full-time /
Hybrid
The Director of Loyalty is responsible for leading the continuous improvement and execution of our Hanna Rewards Loyalty Program. This leader will define and refine the loyalty program by developing and testing strategies to effectively drive customer engagement, retention, and lifetime value.
Program Development & Management
- Develop a holistic, innovative, and forward-thinking loyalty program strategy that aligns with Hanna Andersson’s overarching vision & brand.
- Create both long- and short-term roadmaps that encompass the program strategy, benefits testing, rewards campaigns, and the aligned actionable tactics for our existing loyalty base, new customer acquisition, and general program optimization.
- Use a test and lead approach to manage and drive program features to ensure accretive AOC, LTV, and GM.
- Follow, understand, and efficiently react to the competitive and broader loyalty program environment.
- Own and operate the loyalty marketing calendar in partnership with brand and digital marketing
Team and Program Leadership
- Manage and lead the Loyalty Associate Manager
- Analyze results and deploy information broadly across the company
- Cultivate psychologically safe relationships within Marketing, Product, Analytics, and Engineering teams, translating loyalty program strategy into actionable collaboration, projects, and ongoing enhancements.
- Pursue excellence and embrace continuous learning by engaging with industry peers, professional organizations, and brands to develop growth strategies and expand our network of connections.
- Model and contribute to a warm-hearted, inclusive, and psychologically safe team experience for team members and stakeholders that encourages openness, self-reflection, collaboration and rapid learning.
What you'll bring:
- 3-5 years of experience leading loyalty programs and 2-4 years of CRM and analytics experience.
- 1-2 years Director-level experience, preferred.
- A highly analytical thinker with demonstrated success in: turning empirical data into insightful, strategic decisions and tactical team plans, analyzing customer behavioral data, segmentation using both quantitative and qualitative methodologies, and prioritizing and executing tasks in fast-paced and high-pressure environments.
- Experience working with and managing marketing and tech platforms, proficiency and knowledge of CRM database solutions and feeds, and loyalty.
- Convincing public speaking and presentation skills with the ability to craft persuasive, data-based storytelling.
- Successful record of collaboration across teams driven by a willingness to teach and mentor others. A track record of strong building and managing highly productive and successful teams, preferred.
$168,000 - $190,000 a year
Hanna Andersson believes that health and well-being should be shared by everyone. Thus, we offer the following benefits and perks for our team members:
-Medical/dental/vision with HSA & Healthcare FSA
-Time off policy of 120 hours, 4 days of paid time off for volunteering, and 9 regular paid holidays plus 3 floating holidays
-A role that offers a flexible work environment with remote and in-office options
-Wellness program
-401(k) with employer match
-Paid parental leave
-Short/long term disability
-Generous Merchandise discount
This listed base salary range is a good faith representation of the base salary range for this position. However, location, unique skills and/or exceptional experience may result in an offer outside of the stated range.
