Director, Social Media & Influence

Portland, OR
Brand Marketing – Brand Marketing & Communications /
Full-time /
We are the champions of childhood
Hanna Andersson is a Portland, Oregon-based premier kids and baby clothing brand. Our clothes are made to play, made to last, and designed to let kids be kids. We have core commitments to design, quality, and sustainability, and we believe in helping families create meaningful everyday moments. These principles guide the Hanna Way, and lead to an experience authentically different from other children’s brands.

We cultivate our unique brand by hiring team members who believe in these values, own a customer service mindset, and who are innovative, results-oriented, and comfortable working in a collaborative and growth-driven work environment. We all share in our brand’s success, and we actively encourage our team members to maintain a healthy balance in their daily lives.

The Director of Social Media & Influence is responsible for developing the strategy development, the ideation, planning, and execution of all social media efforts to drive brand awareness, engagement, acquisition, and retention to meet business objectives. They will work  cross functionally, producing engaging campaigns targeting existing and new customers ensuring activities are integrated into the overall marketing plan.  They must have an in-depth understanding of the digital landscape and effective digital-first content. They will identify brand appropriate social media influencers, managing these relationships to help build community and meet brand objectives.  The Director of Social Media & Influence must be a thought-leader in social, at the forefront of social media trends, customer-obsessed, and have a track-record for driving business impact.

    • Own development of strategies across and specific to all relevant social media channels (Meta, Tik Tok, etc.), driving consumer reach, building brand equity and building community for the brand.
    • Drive accelerated growth on existing social media channels and oversee new platform launch strategies.
    • Constantly propose fresh creative ideas while analyzing data and consumer trends to identify relevant opportunities that challenge status quo.
    • Bring innovative ideas from development through execution of social and digital campaigns, with a unique, but consistent POV for each platform.
    • Architect and manage the development of the brand's social editorial calendar, translating high-level marketing strategy and messaging into relevant weekly and daily content.
    • Create, source and plan timely content that engages current followers while reaching new target audiences, including managing social influencer relationships and efforts.
    • Work hand in hand with creative to develop brand assets that are compelling and engaging, support product focus points and bring brand storytelling to life.
    • Collaborate with Brand Marketing, PR, Influencer and E-commerce teams to execute integrated campaigns across paid, earned and owned channels.
    • Build brand advocacy on organic social channels focusing on best-in-class community management and discovering new ways to grow Hanna Andersson Community.
    • Develop standards, expertise and best practices within Social to inform and scale across all marketing and channel platforms.
    • Define and manage goals and KPIs for social platforms, ensuring they are being met and scaled. Produce regular reporting processes, including influencer and social media results, providing insights, recommendations and track against KPIs.
    • Stay abreast of the latest trends and tools to continue to evolve social strategy.
    • Develop & mentor direct reports.

What you'll bring:

    • Bachelor’s degree in Marketing, Communications or another related field.
    • Minimum of 10 years of social media experience at creative or media agency, or in-house with a brand team.
    • Deep knowledge of social media.
    • Consumer-driven approach to lead brand effort in putting consumers, influencers, and advocates at the center of its social media strategy.
    • Strong ability to leverage content to tell stories in social media and through influencers.
    • Ability to navigate among multiple constituents, platforms, and communities to ensure strategies/goals are understood and met.
    • Strong quantitative skills.
    • Ability to think strategically, anticipate future consequences and trends, incorporate them into organizational planning, and inspire key stakeholders around the plan.
    • Ability to effectively build organization and staff capacity, developing a best-in-class team and the processes that ensure Hanna grows and runs smoothly.
    • Able to act and react as necessary, even if limited information is available; not afraid to take charge of a situation; can overcome resistance to leadership and take unpopular stands when necessary.

$190,000 - $200,000 a year
Hanna Andersson believes that health and well-being should be shared by everyone. Thus, we offer the following benefits and perks for our team members:

-Medical/dental/vision with HSA & Healthcare FSA
-Time off policy of 120 hours, 4 days of paid time off for volunteering, and 9 regular paid holidays plus 3 floating holidays
-A role that offers a flexible work environment with remote and in-office options
-Wellness program
-401(k) with employer match
-Paid parental leave
-Short/long term disability
-Generous Merchandise discount
This listed base salary range is a good faith representation of the base salary range for this position. However, location, unique skills and/or exceptional experience may result in an offer outside of the stated range.
Hanna Talent Cultivation Standards:
With a rise in cyber-criminal activity, please note Hanna will never:
-Ask for any sensitive personal information via email, text, or other forms of instant messaging
-Interview you via email and/or send you a list of questions in lieu of an interview
-Extend an offer without speaking to you via phone or video call
-Ask for bank account or financial information during the recruiting process

Legitimate email communication will only be done to and from email addresses. Please examine messages carefully to ensure this is the domain you are receiving messages from, as cybercriminals may also utilize domains that look similar but may have one letter off (such as @hannaander$

Hanna Andersson provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. As an Equal Opportunity Employer, Hanna Andersson prohibits discrimination, harassment, and retaliation of any kind. Hanna Andersson encourages applicants of all ages.