Offline Marketing & Partnership - Assistant Manager

TH – Marketing
What You'll Be Doing:
      Develop Offline Marketing & Partnerships strategy in line with customer segment
       Identify and execute offline marketing activities (in-store, promotional booths, events, out of home advertising etc.)
       Responsible for the projects that require productions (video, voice recording etc.) and work with production houses
       Establish, on-board new strategic partners (other startups, corporate, telcos, banks etc.) and execute all campaigns to grow new customers and brand awareness
       Establish relationship with the press and  execute HappyFresh’s Public relations activities (coverage in print, radio, TV, online media, blogs)
       Assist senior marketing manager in online marketing and growth marketing
       Manage internal and external communications (e.g., press releases, internal newsletters)
       Collect data and track the performance of all marketing activities and ChannelsLead projects and campaigns which will bring high-quality customers into the marketing funnel
       Manage a team who will support you with the above
       Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition
       Share best practices with peers in other HappyFresh countries
       Liaise and coordinate with Group marketing efforts
Who We Are Looking For
       BA/BS or equivalent working experience.
       3+ years experience in marketing or marketing-related fields (e.g., communications, brand management, public relations, event management), ideally in an e-Commerce company
       Strong experience with offline marketing, local partnerships and public relations (understanding of online media channels is a plus)
       Good connections with local media, local celebs/bloggers/influencers, event organisers, partners (like banks, telcos etc.)
       Entrepreneurial mindset and willing to get hands dirty
       Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them
       Strong presentation and negotiation skills
       Excellent interpersonal and communication skills
       Strong project management skills, leadership abilities and track-record of hitting targets
       Previous experience working in a startup, marketing agency or dynamic high-growth company is a plus
       Fluent in both Thai and English, both written and spoken
Perks & Culture
Great autonomy in your work
Employee discounts: affordable grocery special for HappyFreshers!
Generous medical and dental insurance
HappyHealth Allowance: provided to HappyFreshers for health activities and health-related items.
Flexible working hours & work-from-home days
Smart, casual work attire
Fun, friendly, young and dynamic colleagues
Multi-cultural environment

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