Digital Strategist
Los Angeles, CA
Services – Strategy /
Full-time /
Strategy is at the base of everything we do at Hawke. As a strategist, you should have C-Suite moxie, creative director chops, seasoned project management skills, and be 110% metric driven. A Hawke strategist digests business intelligence, marketing goals, messaging and production logistics to provide top-shelf strategic executions, right sized for clients’ specific business needs.
Analytics:
- Extremely strong analytical skills, with a data driven approach
- Ability to extract trends and insights from complex data sets
- Understanding of business-related concepts and the interrelationship between key metrics
- Experience with Google Analytics, and other 3rd party analytic tools
Creative Direction:
- Understanding of branding concepts and what makes a successful brand
- Experience guiding creative and visual direction on omni-channel campaigns
- Familiarity of creative best practices when utilizing Facebook Business Manager, Google Display Network and programmatic ad buying platforms
- Understanding of brand stewardship and how to grow and protect brand value
Relationship Management:
- Exceptional interpersonal communication skills
- Ability to have challenging but productive business conversations
- Passion for building long lasting client relationships across various industries and verticals
- Experience in account management, business development or customer service
Project Management:
- Process oriented thinker with exceptional attention to detail
- Ability to multitask and manage various complex projects simultaneously
- Experience leading/managing internal or external teams or campaigns while staying on schedule and on budget
- Proven leadership skills in a results driven environment
Responsibilities:
- Act as trusted business advisor and digital strategy expert to internal and external teams
- Provide cross channel leadership and collaboration; own, drive and direct the success of assigned accounts
- Hold cross-channel teams accountable to provide complete, A+ work, on time and on point
- Solve complex problems for clients by understanding their business, its needs and industry and analytic trends
- Manage multi-channel resource allocation, including spends across digital assets
- Expand on existing strategies, add new services and research new platforms to create growth
- Explain complex business and data insights to clients
- Deep understanding of the digital marketing ecosystem and the full funnel efforts needed to be successful across various verticals/industries
Skills & Experience:
- 3+ years of marketing, eCommerce and/or business ownership experience
- Advanced Knowledge of Google Analytics (certification a huge plus)
- Knowledge of Google Adwords (certification a huge plus)
- Knowledge of Facebook business manager, shopify and widely used ESPs
- Identification of a specific specialty (B2C, B2B, client relations, branding etc) that benefits overall team knowledge and efficacy
- Outstanding writing, editing and proofreading skills
- Strong judgment and the ability to make decisions independently
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions
- Ability to work in a variety of digital media, meet tight deadlines, manage multiple projects simultaneously and adjust as circumstances change
Hawke Media Offers:
- A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy
- An executive team that has scaled startups in the past and has every intention of continuing to scale Hawke Media into a dominant player in the digital marketing agency space
- Tons of training opportunities, including weekly education, book clubs, online courses, paid live courses, and over 80 skilled marketers to learn from/with
- Great opportunities to grow your technical skills and grow into an leader in the creative space
- 401K, Healthcare, Vision, Dental and unlimited vacations (we value performance and reward accordingly!)
Our outsourced CMO value prop is taking the digital marketing world by storm. It’s why we’re one of Inc.’s fastest growing companies in the country. We’ve got no plans to slow down anytime soon, and we’re staffing up our marketing team to support our scaling operations. At Hawke, we work hard, but we chill harder - we’re proud to be one of Glassdoor’s 50 best places to work in the country!
