Senior Media Planner - Digital & Offline
Bangalore
Marketing – Media Buying & Planning /
Full-time /
On-site
We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With over 80 million users and multiple brand verticals like A23 Rummy, A23 Poker, and Adda52, Head Digital Works has come a long way in the past 19 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming platform" has now turned into one of the premier skilled-gaming companies in India.
We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.
Role Description
- As a senior media planner at HDW, you will play a pivotal role in shaping and executing integrated media strategies for A23Rummy & A23 Poker / Adda52
- Poker. This role requires a deep understanding of digital and offline media channels, excellent leadership skills, strategic thinking, and a passion for staying ahead of industry trends.
Cross functional Management
- Build and maintain strong relationships across internal stakeholders, acting as the main point of contact for the media team.
- Understand business goals and translate them into effective media strategies.
- Provide strategic recommendations and insights to optimize their media efforts.
Media Strategy Development and workflow
- Develop and execute comprehensive integrated media strategies that align with the company’s objectives.
- Drive the planning and implementation of media campaigns across various channels, including offline and online media.
- Improve the current workflow & optimization processes.
Data Analysis and Reporting
- Utilize data analytics tools to measure the effectiveness of digital campaigns and provide actionable insights for optimization.
- Prepare and present regular reports to clients, highlighting key performance indicators and recommendations for improvement.
- Manage monthly spend trackers.
- Provide actionable insights and recommendations to improve digital marketing efforts.
Budget Management
- Manage media budgets effectively, ensuring efficient allocation of resources to maximize ROI.
- Monitor campaign spend and adjust strategies as needed to stay within budget constraints.
Stay Informed on Industry Trends
- Keep abreast of emerging trends, technologies, and best practices in media and the competitive landscape
- Apply industry knowledge to enhance clients' media strategies and maintain a competitive edge.
Experience required
- Minimum 5-6 years of work experience in a integrated media.
- Strong understanding of the roles of media (offline and online)Planningand implementation.
- Strong communicator -possesses excellent verbal, written and presentation skills.
- Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines
- Have strong organizational skills being able to manage multiple projects at once.
What we offer -
1. Competitive salary
2. Mediclaim Policy - Best in Industry
3. Flexible working hours
4. Career Development Program
5. Best in Industry Reward and Recognition program
6. Inclusive and Collaborative Work culture
7. Lunch is served everyday
