Junior Copywriter
Hyderabad
Marketing – Acquisition /
Full-time /
On-site
A Multi-Player Gaming Company -
We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With over 80 million users and multiple brand verticals like A23 Rummy, A23 Poker, and Adda52, Head Digital Works has come a long way in the past 19 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming platform" has now turned into one of the premier skilled-gaming companies in India.
We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.
Responsibilities - Content Creation
- Craft attention-grabbing headlines, captions, emailers, and ad copy that drive conversions and engagement.
- Write compelling scripts for video content, including explainer videos, ads, and testimonials.
- Develop in-app content that articulates value propositions clearly and persuasively.
Strategic Involvement
- Collaborate closely with marketing, design, and product teams to understand objectives and create copy that aligns with brand tone and strategy.
- Optimize content based on performance analytics and A/B testing insights.
Brand Stewardship
- Ensure all copy adheres to brand guidelines, maintaining a consistent voice and tone.
Editorial Oversight
- Create error-free copy that converts.
- Consistently work on improving CTRs through innovation.
Research and Innovation
- Stay updated on industry trends and competitors to keep content fresh and innovative.
Qualifications
- Must have at least 2+ years of experience in crafting creative and CRM communication for various audiences. Experience in the gaming industry is a plus, not mandatory.
- Should be proficient in English and Hindi. Knowledge of Marathi or Gujrati languages is a plus.
- Must be skilled in writing clear, concise and grammatically correct copy.
- Have the ability to understand the different language styles that appeal to various target markets.
- Must have excellent interpersonal and communication skills.
- Should work well in a team and with a range of creative people.
- Must work under pressure and manage workloads effectively.
- Must be highly self-motivated and well organised.
- Have the ability to see other people's points of view and take on board feedback.
- Must have an eye for detail.
What we offer -
1. Competitive salary
2. Mediclaim Policy - Best in Industry
3. Flexible working hours
4. Career Development Program
5. Best in Industry Reward and Recognition program
6. Inclusive and Collaborative Work culture
7. Lunch is served everyday
If you would want to be a part of this multi-million user company, apply on the given link
