Senior Executive - Retention & Loyalty
Hyderabad
Marketing – Retention /
Full-time /
On-site
We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With over 80 million users and multiple brand verticals like A23 Rummy, A23 Poker, and Adda52, Head Digital Works has come a long way in the past 19 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming platform" has now turned into one of the premier skilled-gaming companies in India.
We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.
About the Role
- We are seeking a motivated and detail-oriented Senior Executive – Retention and Loyalty to join our marketing team. In this role, you will drive CRM campaign operations, manage vendor relationships, and support marketing technology (martech) platform needs. You will also play a key role in optimizing retention initiatives and identifying new channels for customer engagement. This is an excellent opportunity for someone with a strong background in campaign operations, CRM tools, and marketing analytics to grow into a strategic martech and performance planning role.
Key Responsibilities
- Execute and optimize retention and loyalty campaigns across SMS, WhatsApp, Push, and Email.
- Manage relationships with marketing vendors and ensure timely, high-quality deliverables.
- Track and manage campaign budgets, ensuring efficient allocation and reporting.
- Collaborate with internal teams to enhance and integrate martech platforms.
- Support testing, evaluation, and onboarding of new marketing channels.
- Analyze campaign data to drive insights and performance improvements.
Must Have Skills
- Hands-on experience with CRM platforms (e.g., CleverTap, WebEngage, HubSpot).
- Proven track record in executing SMS, WhatsApp, Push, and Email campaigns.
- Strong analytical mindset with experience in campaign analysis and reporting.
- Proficiency in Excel for data manipulation and budget tracking.
Good-to-Have Skills
- Understanding of platform integrations and martech ecosystems.
- Business analysis skills to gather and translate marketing requirements.
- Experience in vendor onboarding and management.
What to Expect in the Next 6 Months
- In the first 6 months, you’ll gain deep exposure to CRM tools, retention strategies, and channel performance analysis. As you grow, this role can evolve into areas like:
- Marketing Technology Strategy
- Budget & Performance Planning
- Leading new channel exploration and adoption
- Join us if you're ready to take ownership of retention programs and shape the future of customer loyalty through data-driven marketing.
What we offer -
1. Competitive salary
2. Mediclaim Policy - Best in Industry
3. Flexible working hours
4. Career Development Program
5. Best in Industry Reward and Recognition program
6. Inclusive and Collaborative Work culture
7. Lunch is served every day
8. Cabs are provided for an easy commute.
