Performance Marketing Manager

Marketing /
Full Time /
The mental health industry is a cornerstone of modern healthcare, valued at $136 billion and growing rapidly. At the heart of this vital sector are therapists - dedicated professionals committed to improving lives and fostering well-being. Increasingly, these therapists are striking out on their own, opening private practices to better serve their clients and communities.

However, there's a critical gap in this transition. While therapists excel in providing mental health care, they're rarely taught the intricacies of running a business. This is where Heard comes in, revolutionizing the landscape of practice financial management.

Heard is the only all-in-one financial platform built specifically for therapists. We combine cutting-edge software with expert human support to handle the complex world of bookkeeping, taxes, accounting, and payroll. Our mission is clear: empower every therapist to build a thriving, sustainable private practice.

We're a fully remote team that is rapidly growing and seeking talented individuals to join our team.

At Heard, you'll:

Transform how therapists manage their finances
Contribute to cutting-edge software development
Be part of a therapist-obsessed culture driving industry innovation

Role Overview

We're seeking a dynamic, data-driven Performance Marketing Manager to spearhead our digital acquisition efforts at Heard. In this pivotal role, you'll lead our Paid Search and Paid Social campaigns, design and execute conversion rate optimization experiments, and drive innovative acquisition marketing initiatives.

The ideal candidate is a strategic thinker with hands-on expertise in ad platforms, capable of crafting and optimizing high-performance marketing campaigns that fuel our sales funnel. Your strong background in driving acquisition through Paid Search & Social will be essential, as will your ability to hypothesize and test new ways to reach therapists and bring qualified leads into our pipeline.

Your scope will extend beyond digital, potentially overseeing channels such as Direct Mail, Email, and Audio, as we explore every avenue to connect with our target audience.

What truly sets this role apart is our commitment to a full-funnel, sustainable approach to growth. We're not just after short-term gains; we're building long-term demand for Heard. This means you'll have the unique opportunity to move beyond pure-play acquisition and play a critical role in shaping our overall growth strategy.


    • Lead our performance marketing strategy, with a focus on paid search, paid social, and landing page optimization. Manage and optimize paid media budgets in a fast-paced, high-growth environment.
    • Provide in-depth campaign performance analysis and develop actionable recommendations to drive continuous improvement.
    • Collaborate effectively with cross-functional teams, including senior leadership, to develop and implement data-driven paid marketing strategies targeting therapists within our ideal customer profile.
    • Spearhead A/B testing initiatives, leveraging user data to optimize the entire customer journey.
    • Pioneer innovative acquisition channels beyond traditional performance marketing, including direct mail and email marketing.
    • Foster a culture of experimentation and data-driven decision-making across the marketing team and broader organization.
    • Develop and execute comprehensive growth marketing strategies, integrating various channels to maximize reach and conversion.
    • Stay at the forefront of digital marketing trends, continuously adapting our approach to leverage new technologies and platforms.


    • 4+ years of experience in a marketing role with experience managing paid search and social campaigns
    • Demonstrated success in designing and executing growth experiments, translating insights into actionable strategies that drive measurable results
    • Excellent analytical skills with experience in data analysis and reporting
    • Excellent communication and interpersonal skills, with the ability to influence and collaborate across departments
    • Ability to work independently and manage multiple projects simultaneously
    • Strong problem-solving and critical thinking skills
    • Experience in the SaaS industry
    • Experience with marketing automation platforms (e.g., HubSpot, Marketo)

What You Get in Return:

    • Opportunity to revolutionize the mental health industry and build both relationships and teams that make a tangible impact on our customers and their patients
    • An environment that prioritizes your psychological safety always. We empower team members to be relentlessly curious and act with 100% ownership, believing that we can go the extra mile, together
    • Competitive salary package and benefits, which include flexible PTO, medical coverage, retirement support, and wellness stipends
$110,000 - $140,000 a year

Heard is an equal opportunity employer. We aim to build a workforce of individuals from different backgrounds, with different abilities, identities, and mindsets. Even if you do not meet all of the qualifications listed above, we encourage you to apply!

Compensation is variable and is subject to a candidate’s personal qualifications and expectations. We offer the following base salary range: $110,000 - $140,000 per year.