Growth Marketing Lead
Remote
Marketing /
Full Time /
Remote
Heard is an all-in-one financial solution for therapists that combines software and human support to handle bookkeeping, taxes, payroll, and more. Our mission is to help therapists be therapists by acting as their financial back office to empower therapists to spend less time running their business and more time giving clients the help and support they need through an affordable, easy-to-use software tool with real-time human support.
Heard is growing rapidly, and could use your expertise to help us become an industry-leading software services provider for independent mental health practitioners!
Role Overview
We're seeking a data-driven Growth Marketing Lead to execute our digital acquisition efforts at Heard. In this role, you'll lead Paid Search and Paid Social campaigns, design and execute conversion rate optimization experiments, and stretch into net new acquisition marketing initiatives.
Your scope will extend beyond digital, potentially overseeing channels such as Direct Mail, Email, and Audio, as we explore every avenue to connect with our target audience.
What truly sets this role apart is our commitment to a full-funnel, sustainable approach to growth. We're not just after short-term gains; we're building the long-term demand engine for Heard. This means you'll have the unique opportunity to play a critical role in shaping our overall growth strategy.
Responsibilities:
- Lead and execute our growth marketing strategy, with a focus on paid search, paid social, and landing page optimization. Manage and optimize paid media budgets in a fast-paced, high-growth environment.
- Effective development of end-to-end marketing campaign development and effective management of project timeline, issues, risks, dependencies, and deliverables
- Collaborate effectively with cross-functional teams, to develop and implement data-driven paid marketing strategies targeting therapists within our ideal customer profile.
- Optimize funnels and conversion rates across top of the funnel (landing pages) to middle of the funnel (lead to SQL conversion)
- Identify, validate, and optimize new channels for growth this could include: Direct Mail, Podcast, Video Advertising, Affiliate marketing
Qualifications:
- 5+ years of experience in a marketing role with experience managing paid search and social campaigns, and bonus for non-traditional acquisition levers: direct mail, podcast, affiliates, etc.
- Understanding of marketing landscape, including stacks, processes, and tools
- Understanding of metrics important for growth (Active %, CAC, LTV, ROI)
- Creative: Strategic approach to problem-solving, design, and campaign development
- Data-driven: Knack for analyzing results, extracting insights, and making strong hypotheses
- Experimental: Understanding of multivariate tests and variables to use in tests
- Organized: Can manage multiple moving targets at the same time
- Bias for action: Self-driven and get things done in an entrepreneurial fashion
What You Get in Return:
- Opportunity to revolutionize the mental health industry and build both relationships and teams that make a tangible impact on our customers and their patients
- An environment that prioritizes your psychological safety always. We empower team members to be relentlessly curious and act with 100% ownership, believing that we can go the extra mile, together
- Competitive salary package and benefits, which include flexible PTO, medical coverage, retirement support, and wellness stipends
Heard is an equal opportunity employer. We aim to build a workforce of individuals from different backgrounds, with different abilities, identities, and mindsets. Even if you do not meet all of the qualifications listed above, we encourage you to apply!
Compensation is variable and is subject to a candidate’s personal qualifications and expectations. We offer the following base salary range: $120,000 - $150,000 per year.
