Growth Marketing Strategist (CRO & Automation)

United States /
Marketing – Growth /
Well, hello! We’re Help Scout. We make customer service software that empowers more than 12,000 businesses to support their customers in the most human, helpful way. We're a remote company with 160+ employees, and we've been remote-first from day one. We believe that when teams represent different backgrounds, perspectives, and experiences, magic happens. The result is better products and a culture that enables everyone to bring their authentic selves to work.

We’re looking for an experienced growth marketer to own our conversion rate optimization and marketing automation programs. You’ll be responsible for setting our strategies for engaging and converting prospects at multiple stages of the buying journey, working closely with our marketing operations manager and front-end engineers. 

If you enjoy using tools, experimentation, and data to find new and unique ways to grow revenue, we would like to meet you!

Please note that at this time we are only able to hire in the following locations: United States, Canada, Australia, Finland, Ireland, Netherlands, Poland, United Kingdom, Denmark, Germany, and Norway.

About the Role

    • In this role, you will be responsible for helping us grow our relatively new conversion rate optimization and marketing automation functions. While you’ll have plenty of help from other growth marketing team members, marketing operations, and front-end engineering, we’ll look to you to develop these programs, set strategies, and report on results.

    • What that looks like on a day-to-day basis might include:
    • Analyzing visitor behavior data to form hypotheses and develop a testing roadmap.
    • Setting up tests in our CRO testing tool, monitoring and reporting on results, and working with the front-end engineering team to get successful tests implemented.
    • Collaborating with our marketing operations manager to identify the criteria we should include in our intent- and lead-scoring systems, then determining how we should engage with and nurture high-quality leads.
    • Helping with third-party tool evaluation and selection for the entire growth marketing team, making sure the tools we are considering will help us achieve our desired outcomes and work seamlessly with the rest of our marketing tool stack. 
    • Managing your projects from start to finish while working with a variety of teams and individuals across the company.
    • Monitoring marketing and sales performance metrics to forecast trends, identify issues, evaluate performance, and optimize for growth.

    • Salary: We have an internal transparent salary matrix for each team. For this role, we are paying $113,000-$123,000 USD. Read more about how we approach compensation here!

About You

    • For this role, we’re looking for someone with an analytical mind who’s interested in using experimentation and technology to help grow revenue.
    • Ideally, you have:
    • 4+ years of experience at a B2B SaaS company in a growth marketing, marketing operations, or growth engineering role.
    • Experience analyzing data in conversion rate optimization, business intelligence, and marketing analytics tools to make insightful decisions.
    • Strong project management skills and a dedication to taking an agile, iterative approach.

Who You'll Work With


Competitive salary - Our salary formula is public to all employees (but doesn't divulge your specific salary) and we update it at least once per year. Your salary is the same no matter where you live. Our goal is to pay at or above the market rate of a US-based tech hub like Boston or Seattle.

Health and dental insurance - We cover you and your family's health/dental insurance 100%. If you are based in the US, we'll cover you on our Aetna policy. If you're based outside the US, we'll reimburse your out-of-pocket health and dental insurance costs.

Long-term/short-term disability insurance & life insurance - we cover 100% of the premiums for LT/ST disability insurance and base life insurance. You also have the option to purchase supplementary life insurance through our provider (currently US only).

Flexible vacation - Take time off when you need it! We recommend 3-4 weeks in addition to public holidays, but there are no firm rules. We trust you.

Sabbatical - After you've been at Help Scout for 4 years, you get a month of paid vacation (in addition to regular vacation) and $2,500 to spend towards travel, learning, projects or anything else during your time off. Read about what our CEO did.

Paid parental leave, including adoption and foster care - 12 weeks of paid leave for all new parents.

401k with 1% match- via Betterment for Business (currently US only)

Personal Development stipend - Up to $1,800 per year to improve your craft

Bonuses - everyone is eligible to receive a quarterly bonus up to 8% based on shared company revenue goals.

Set you up for success — we’ll get every new teammate a Mac laptop or equivalent of their choice, and provide a $1500 stipend so you can feel ready to work from home. We also cover up to $350 USD per month if you'd like to rent a co-working desk somewhere.

Complete transparency - Everyone has full access to business metrics and financial information about the company.

About Us
Help Scout is made by roughly 160 people in 80+ cities around the world, all with a passion for helping others. We come from diverse backgrounds and are united by an enthusiasm for great products and delightful customer experiences. Help Scout launched in 2011 and today we have more than 12,000 paying customers in 140+ countries.

Why Help Scout?
We're remote. It doesn’t matter if you’ve worked remotely before — we’ve been doing it for nearly a decade and are helping to write the playbook — we’re happy to show you the ropes. Most folks that get a taste of working in a "remote first" company have a hard time going back to the old way of doing things.

We’re passionate about diversity and inclusion. The data is abundantly clear about diverse teams being more successful, and we're dedicated to setting the team up for success. Today our leadership team is 62% women, and that's just the start. Here's our DEI Dashboard where you can see all of our team demographic data and read about our commitment to this work.

We're committed to SMBs for the long term. Help Scout is focused entirely on serving small and midsize businesses, typically up to 500 employees, because those companies view customer service differently. It's not a cost to be optimized, it's their most effective marketing tool and a key differentiator from the competition. We built Help Scout for companies that truly value being customer-centric (like us) and want a product that shares their values.

We're leaving the world better than we found it. Did you know Help Scout is a certified B Corporation, with a mission to give away at least 1% of our product through Help Scout for Good? Our company exists not just to help ourselves, but to invest in our team, our customers, our community, and our environment.

Our commitment to you
We are an equal opportunity employer and are committed to building a company that embraces and celebrates diversity and inclusion. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. We have read the studies and understand that diverse teams build better products, bring more perspective to the table, contribute to a company’s financial success and help foster a more inclusive environment for all employees, but the bottom line is that it's the right thing to do.