Customer Marketing Specialist
Seattle
Sales & Marketing – Marketing /
Full time /
Hybrid
About Highspot
Highspot is pioneering the category that is fundamentally changing the way companies increase sales productivity. On a mission to transform the way millions of people work with sales enablement, Highspot is committed to building breakthrough software with a spark of magic. We believe a great place to work is about more than the work – it’s about what the company stands for, and how it authentically represents its values in the real world. To this end, we have put intentional focus on creating equitable workspaces for each of our employees. Our goal is to create a culture where everyone feels a deep sense of belonging and is empowered to be an agent of change, with the ability to transform themselves, their workplace, and their world.
About the Role
We are seeking a tenacious Customer Marketing Specialist team member to join our Customer & Product Marketing team, who wants to be part of a powerhouse, growing, hard-working team. Our team is dedicated to cultivating personal and professional development by creating a culture of transparency, creativity, innovation, passion, learning, and winning. As a key member of the Customer & Product Marketing team, you will be responsible for identifying and cultivating passionate Highspot customers, turning their enthusiasm into impactful acts of advocacy. This role is ideal for someone who thrives in a fast-paced environment, excels at managing multiple workflows, and is passionate about building relationships that drive mutual success.
What You'll Do
- Manage Reference Fulfillment: Own the end-to-end coordination of Sales and Marketing reference requests, ensuring advocates are well-matched and experiences are seamless.
- Onboard New Advocates: Welcome and guide new customer advocates into our Impact Advocacy Program, setting them up for success and long-term engagement.
- Advocate Activation: Ensure every advocate is activated following their onboarding call by matching them with a meaningful opportunity or program, whether it's a podcast appearance, AMA, PLC, written case study, event participation, or social spotlight, to elevate their voice.
- Optimize Advocate Coverage: Identify gaps in our advocate pipeline and develop an automated process to take cues from the business as to when a customer is ready for Advocacy.
- Track Advocate Engagement and Develop Scoring Model: Maintain a comprehensive record of all advocate activities and design a scoring framework that quantifies engagement, influence, and impact, enabling stack-ranking of advocates and informed program planning based on advocate performance and availability.
- Track and Manage Post-Sales SPIFs: Own monthly SPIF tracking and payout processes tied to newly nominated and converted customer advocates from post-sales teams. Ensure timely reporting, transparency, and cross-functional alignment to drive participation and motivation.
- Develop Advocate Segmentation Strategy: Design and maintain a tiered structure for advocates (ATLs vs. OTLs & BTLs) to offer tailored experiences, manage expectations, and prioritize high-impact activities and references.
Your Background
- Early Career, High Potential: You have 1–2 years of experience in a customer-facing, marketing, or program coordination role. This could include Customer Marketing, Customer Success, Sales Support, or Event Marketing. Internship or entry-level experience in B2B SaaS is a plus.
- Strong Communicator: You have excellent written and verbal communication skills. You’re comfortable reaching out to customers, drafting messages, and working with cross-functional teams.
- Organized and Detail-Oriented: You thrive on keeping projects moving, handling multiple requests, and ensuring nothing falls through the cracks. You’re confident in managing logistics and meeting deadlines.
- Customer-Centric: You’re excited to work with customers, build relationships, and showcase their success stories in creative ways.
- Team Player with Initiative: You’re proactive and eager to contribute. You seek feedback, ask questions, and take ownership of your work in a collaborative environment.
- Growth-Minded: You’re curious about customer marketing, advocacy programs, and storytelling. You want to build your skillset and grow your career as part of a high-performing team.
Base salary range: $66,000 - $91,000. Employees are eligible to receive stock options and may also receive other forms of compensation.
The above represents total expected compensation for this role. Actual compensation will depend on various job-related factors, including, but not limited to, location, experience, and job qualifications.
Highspot also offers the following employee benefits for this position:
-Comprehensive medical, dental, vision, disability, and life benefits
-Health Savings Account (HSA) with employer contribution
-401(k) Matching with immediate vesting on employer match
-Flexible PTO
-8 paid holidays and 5 paid days for Annual Holiday Week
-Quarterly Recharge Fridays (paid days off for mental health recharge)
-18 weeks paid parental leave
-Access to Coaches and Therapists through Modern Health
-2 volunteer days per year
-Commuting benefits
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Equal Opportunity Statement
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of age, ancestry, citizenship, color, ethnicity, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or invisible disability status, political affiliation, veteran status, race, religion, or sexual orientation.
Did you read the requirements as a checklist and not tick every box? Don't rule yourself out! If this role resonates with you, hit the ‘apply’ button.
