Content Marketing Manager

San Francisco
Marketing
Full-time
Hinge Health is pioneering the world's most patient-centered digital hospital, starting with musculoskeletal health. MSK conditions are the #1 medical spend for US employers. Hinge Health is finally making it easier to bring expert-recommended care to millions of patients by being the first company to combine wearable-sensor guided exercise therapy with 1-on-1 health coaching and patient education. Only Hinge Health has clinically validated outcomes across 4 peer-reviewed studies showing reductions in: chronic pain, opioid use, anxiety, depression, absenteeism, and costly surgeries.

4 in 5 employers with a digital MSK solution partner with Hinge Health and we’re poised to triple our customer base again in 2020. Hinge Health has raised $126M to date and has 200+ employees across our San Francisco, Portland, Minneapolis, Chicago, and remote offices. 

The ideal candidate is a storyteller who writes compelling & persuasive stories through content marketing and earned media.

If you’re ready to be a part of the next generation of Hinge Health’s growth, let’s talk. Please include a cover letter on why you'd be a great fit and link examples and outcomes of your successful content marketing campaigns.

RESPONSIBILITIES

    • Create content for multi-channel account based marketing campaigns to generate leads and maximize ROI across print, digital, & events
    • Manage and evolve relationships with key journalists and market influencers to increase earned media
    • Analyze dashboards to inform content strategies to increase engagement and conversion
    • Supports updating buyer’s journey, message map, and use customer insights to evolve content

REQUIREMENTS

    • Experienced, lead generating B2B content marketer
    • Storyteller that can create content with a clear point of view, compelling hook, and persuades prospect closer to a buying decision
    • Track record of translating marketing messages into short-form content (including emails, blogs, social media posts)
    • Understands psychology of different personas & uses specific words and imagery to influence behavior
    • Curious - keeps up to date on new developments & best practices in digital marketing across multiple industries
    • Passionate about Brands and the intersection of technology and healthcare
    • Creates culture of experimentation and repetitive excellence

WHAT YOU'LL LOVE ABOUT US

    • Competitive compensation with meaningful stock options
    • Medical, dental, vision
    • 401K match 
    • 3 months paid parental leave
    • Daily lunch
    • Professional Development budget 
    • Monthly wellness benefit
    • Noise-cancelling headphones 
    • Work from home policy
    • Opportunity to join a fantastically talented, diverse, and passionate team at a pivotal time in the company’s lifecycle
Hinge Health is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. 

We celebrate diversity and are committed to creating an inclusive environment for all employees.