Lifecycle Marketing Lead

Remote /
Marketing – Lifecycle /
Full-time
Hired is a talent marketplace that's demystifying the job search by matching top tech and sales talent with compelling opportunities at the world’s most innovative companies. Founded in 2012, Hired was acquired by Vettery and the Adecco Group in 2020, creating the largest hiring marketplace for technology and sales talent. Above all, we envision a world where all hiring is equitable, efficient, and transparent and are committed to empowering connections between ambitious people and teams.

Using Hired, both candidates and employers have transparency into salary offers, competing opportunities, and unique preferences. By combining both our technology and human touch, our goal is to enrich and automate the recruiting process, enabling candidates to employ their potential and find a job they love. To date, Hired has helped over 3 million diverse, vetted candidates find new opportunities at over 17,000 companies throughout the United States, Canada, Ireland, and the UK.

We’re hiring a Lifecycle Marketing Lead to focus on key retention and expansion initiatives, with the goal of getting millions of candidates to fall in love with Hired over and over again. In this role, you will own dozens of automated campaigns, iterating on our omni-channel lifecycle strategy for candidates and employers, with most of the work leaning towards the candidate side of our marketplace.

This role requires a high degree of cross-functional collaboration with teams such as analytics, engineering, and product to plan and execute against shared goals, delivering seamless experiences across the website application and lifecycle channels. The ideal candidate will have produced innovative and engaging Lifecycle programs in results-driven environments, have proven success improving metrics across engagement, adoption, and retention goals, developed aggressive experiment pipelines for continuous innovation, all with a highly empathetic, customer-centric mindset.

What we need your help with:

    • Execute and expand the strategy for hyper-personalized, automated candidate and employer engagement and retention programs involving a mix of email and SMS, delivering best-in-class communications 
    • KPI ownership around core drivers of retention using Lifecycle channels, with strong intuition and acumen to identify, size, and prioritize opportunities that inform a lifecycle roadmap to generate a meaningful contribution toward shared and team goals
    • Partnership with key stakeholders (Analytics, Engineering, and Product) to develop and deliver on shared strategies, executing against team/company goals for large cross-functional initiatives
    • Monitor performance of marketing programs, generate data-driven hypotheses that inform strategies for journeys and campaigns, and identify areas for improvement in our strategy
    • Continuously improve through the lifecycle experiment roadmap covering both short-term campaigns and long-term workflows, testing across incentives, creative, content, and cadence, deriving insights to tangibly impact initiatives across the org

What we look for:

    • Bachelor's degree or relevant experience
    • 4+ years of lifecycle marketing manager or email campaign specialist experience
    • HTML/CSS for email
    • Experience working with customer.io, Iterable, or Braze
    • Experience collaborating with cross-functional teams
    • Communication and presentation skills

Nice to have:

    • Strong domain expertise in the HR/Recruiting industry
    • Experience coordinating multiple projects and delivering high-quality work on time
    • Knowledge with data and analytical approach to problem-solving to drive strategy and change
    • Experience driving internal product decisions
    • Experience working across functions and at all levels of the organization to collaborate and help influence action
With the above said, we understand that no candidate is perfectly qualified for any job and believe that diversity of background and thought makes for better problem solving and creative thinking, which is why we're dedicated to adding new perspectives to the team. Even more important than your resume is a positive attitude, passion for the work, personal drive for growth, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply even if your experience doesn't align perfectly to what is listed here.

Hired has six key values that are the foundation of our company culture, which every employee embodies:

Raise the bar - Impact matters. Stay focused and curious.

Think big & hustle - Push for bold, thoughtful, and rapid innovation.

People first - Prioritize development and wellbeing. Help people flourish and feel valued.

Transparency builds trust - Communicate with candor, honesty, and respect.

Strength through inclusion - Welcome all voices. What makes you unique makes us all strong.

One team, one dream - Pride and passion for our mission. Work collaboratively and have fun.


Why you’ll love working at Hired:

We love coming to work on Monday. It’s easy to love the work you do when you see the positive impact it has, and helping someone find their dream job can change their life forever. We believe in our mission, love the work, and have fun doing it together. Even in our hybrid remote environment, we've maintained our culture through bi-weekly Company meetings, virtual team social events, cross-team lunches, volunteer events, and a very active set of Slack channels.

We know life is about more than just work. We have an open vacation policy so you can take the time you need to relax and rejuvenate, contribute to the cost of insurance coverage (health, vision, and dental), and offer a fully paid 12-week parental leave, 401k, commuter benefits, and gym membership discounts.

We invest in your development. A company is only as strong as its team, and we want to help strengthen every member of our team. We give everyone the opportunities and support they need to reach that next professional level through company-sponsored General Assembly classes and conferences, in-house training, a culture of continuous feedback, and the chance to run with projects.

We’re consistently recognized for our culture. We’re listed #5 on Fortune's 60 Best Companies to Work for in New York City, included in Fortune’s Best Workplaces in Technology for 2020, and have been previously honored at Crain’s Best Places to Work Awards and included in Inc Best Workplaces.

We bring our whole selves to work. We are committed to fostering diversity and inclusion at all levels of our company. We value the multitude of talents and perspectives that a diverse workforce brings and are passionate about creating an inclusive workplace that promotes and values diversity. As a recruiting tool, Hired is committed to building equity in the hiring process through a more representative talent pool. As a company, we take active steps to support an inclusive work environment through the creation of a cross-team DEI taskforce, Employee Resource Groups (ERG), bias mitigation interview training, and respectful workplace training for all employees.

Hired strives to provide and maintain a workplace that is safe and free of known hazards. Due to this, as a condition of employment, we require proof of COVID-19 vaccination at time of hire. Accommodations will be considered for those with disability/medical conditions or because of a sincerely-held religious belief who, in narrow circumstances, cannot get vaccinated due to such reasons. Additional accommodations may be considered for applicants desiring to work from a state that has passed a law that provides for additional exemptions or protection.

Equal Opportunity Employer/Veterans/Disabled 
Hired values the multitude of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.