France Country Lead
Paris, FR /
Bumble App – Marketing & Partnerships - Bumble App /
We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. Bumble is an equal opportunity employer and welcomes everyone to our team. If you need reasonable accommodation at any point in the application or interview process, please let us know.
In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).
Bumble is looking for a creative and strategic marketeer, with a deep understanding of the French market and its cultural, social and political landscape. You will develop innovative brands campaigns, relevant partnerships, activations and experiences that play into our brand values and connect with our consumers across paid, owned, and earned.
Bumble prides itself on being an innovative, creative and inclusive place to work. Known for our fast pace, integrated and outside-the-box marketing and ambitious creative projects, we are looking for a dynamic self-starter to further fuel our growth in France. The successful candidate will have extensive knowledge of the French cultural landscape (e.g., emerging trends, brands and individuals to watch).
This individual will be a key member of a robust cross-functional marketing organisation and leverage the vast resources of our global network, across varying marketing disciplines to set Bumble up for long-term success in France.
What you’ll do
Strategic Marketing & Communications Management
Lead execution of go-to-market strategy developed to support Bumble’s position in France
Create and execute a 360 marketing strategy to drive brand awareness and growth and ensure unique brand positioning
Lead the building and execution of content development plans across owned, earned and paid channels.
Identify uniquely local marketing opportunities and brand partnerships aligned with business priorities (major events, seasonal moments, etc.) and deliver campaigns or activations against them.
Manage a network of agency partners to develop integrated campaigns (briefing, providing strategic feedback, production).
Act as campaign POC for stakeholders across the business globally
Analyse consumer and audience insights to translate them into marketing activations and strategies.
Monitor, analyse and measure the effectiveness of brand and consumer marketing initiatives to develop insights and make recommendations
Effectively communicate different strategies and plans to external creative agencies.
Cross-functional relationships within Bumble
Work closely with other marketing and business-wide teams to achieve commercial goals.
Partner with regional leads in Europe on EMEA-wide campaigns and strategies.
Partner with the internal creative teams and external agencies to plan, manage, and oversee the execution of brand marketing deliverables.
Work closely with strategy & insights team to gauge changing customer aspirations to continually review and refresh communication strategies to ensure we stay relevant to customers and strengthen our brand equity to them accordingly.
Manage and allocate marketing budget across brand channels
A track record as a senior marketing and communications executive with direct experience leading highly visible integrated marketing campaigns in the French market
Exceptional strategic communication skills
Ability to market the brand effectively in both English and French
Excellent critical thinking, problem-solving, and decision-making skills
Deep experience leading strategic integrated marketing campaigns, application of research/insights, brand strategy, brand positioning, channel & comms planning, and campaign measurement & reporting
Strong budget and project management skills, attention to detail and communication
Commitment to high creative standards and pushing for constant innovation.
Comfortable working in global organisational structure
A strong believer in Bumble’s brand vision and valuesInterest in dating / social networking landscape
Be proactive in your approach and take initiative, leveraging and learning from successes and challenges of other Bumble markets
Be analytical and data-driven in all decision making; ability to measure success and impact of marketing strategies
Positive, committed, 'can-do' attitude and flexible approach
Self-starter: thrives on taking ownership of initiatives with limited oversight
Able to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives
Excellent communication, presentation, management and interpersonal skills
High attention to detail
With over 600 staff in 10+ countries all working remotely during the time of COVID-19, we’ve worked hard to adapt and support our teams during this challenging time, including:
* Flexible working hours
* Streaming free, live yoga & meditation sessions each week, as well as a full weekly timetable of free online exercise classes
* ‘Random Coffee’ - connecting staff across the globe in pairs once a week to get to know each other over a video chat
* ‘First Fridays’ - meal delivery for a remote lunch with your team once a month
* Employee Support Fund for those whose households are experiencing financial hardship due to COVID-19
* Written resources to guide employees through this challenging time
* You will also be taken through a fully digital onboarding process!
Please apply by submitting your resume along with a cover letter explaining your potential impact on Bumble and why you’re the ideal candidate for this role! As growth is one of our core values, the ideal candidate will be able to strategically make data-driven decisions to drive Bumble's success and growth.
To learn more about life at the Bumble Hive, click here: https://thebeehive.bumble.com/careers/
Applicants are expected to have current work authorization in the country that the role is located.
About Bumble app: Bumble, the women-first social networking app, was founded by CEO Whitney Wolfe Herd in 2014. Bumble connects people across dating (Bumble Date), friendship (Bumble BFF) and professional networking (Bumble Bizz). No matter the type of relationship, women make the first move on Bumble. Bumble recognizes the importance of relationships and how crucial they are to a healthy, happy life. They've built their platform around kindness, respect, and equality – and their users play an important part in that. Bumble holds its users accountable for their actions and has zero-tolerance for hate, aggression, or bullying. Bumble is available in 150 countries. Since 2014, Bumble has facilitated over a billion women-led first moves and over fifteen billion messages sent. Bumble is free and available in the App Store and Google Play.