UX Copywriter

London, UK
MagicLab – Product & Design
Magic Lab is looking for a UX Copywriter to take ownership of the in-app tone of voice across Bumble and Chappy. We want someone who can ensure both our apps speak clearly and engagingly to their millions of diverse users worldwide, while also setting the standard for how each community treats each other. Our ideal candidate is tech-savvy, creative, clever and confident in their writing, and full of ideas to bring the product features to life.


    • Craft copy for the Bumble and Chappy mobile and web products
    • Maintain a consistent tone of voice on each platform, while at the same time helping to enhance and improve the status quo
    • Work with researchers, designers, product managers, content and marketing teams in creating and applying a strong and consistent tone of voice to the products
    • Usability test your work and rapidly iterate to ensure we’re always using the right language at the right time
    • Engage with our localisation team to audit and improve user interface copy across all our international markets
    • Understand our different user groups and the messaging that engages them
    • Make the mechanics of using the app fun and easy to understand
    • Test, iterate upon and improve existing copy
    • Generate creative ideas for new features and communications


    • Degree qualified in English or an English-heavy discipline
    • Examples of high-quality writing for digital content and products
    • Examples of successful past campaigns with copywriting examples
    • Understanding of mobile and social products, and the tech industry generally
    • Understanding of design and UX principles desirable
    • Ability to manage competing priorities and work on different projects concurrently

About You:

    • A people person who can get to the root of a problem, feeling or need
    • Engaging and able to think like a user
    • A ‘get it done’ mindset
    • Self-sufficient but comfortable taking guidance
    • Confident managing multiple stakeholders
MagicLab is a growing family of brands that built, owns, and operates Badoo, Bumble, Chappy, and Lumen. Our group shares a foundation of technology, talent, and experience that accelerates and compounds our long-term growth. We are a global team of brilliant product managers, designers, engineers, data scientists, and researchers who enable our platforms to scale in our mission to create life changing moments by building relationships.