Head of Growth Marketing

London, UK
Badoo – Marketing & PR
Full-time
Badoo is seeking a Head of Growth Marketing who will lead integrated efforts across all digital touchpoints to drive acquisition, retention, and re-engagement of the Badoo community.

Duties & Responsibilities:

    • Drive vision and integrated strategy for Badoo’s digital marketing efforts across all touchpoints, including paid acquisition, SEO/SEM, ASO, retargeting, and lifecycle marketing 
    • Attract, develop and retain a talented team that leads the industry in innovation and best practices
    • Implement best practices for testing frameworks and reporting methodology
    • Establish revenue and spend models that enable optimal allocation and ROI positive management of media spend
    • Build a continuous optimisation cadence for Badoo’s owned, earned and paid media efforts
    • Manage and grow vendor relationships (e.g. Google, Marin) and develop integrated solutions across all performance marketing channels SEM, SEO, social, mobile, display, affiliates
    • Drive lifecycle marketing efforts across push, chat, in-app modal, and e-mail to retain and re-engage users working with Badoo’s lifecycle marketing manager 
    • Drive personalisation efforts of lifecycle communications in partnership with product, design, data science and business intelligence
    • Lead cross functional projects in partnership with product, business intelligence, data science, design, and user research to create and implement new experiences that meaningfully drive growth
    • Develop reporting methodologies to track and disseminate learnings across teams

Experience & Qualifications:

    • Minimum 7  years B2C technology experience in a growth marketing or growth-focused product management function
    • Have had ownership for multimillion dollar budgets and developed models and approaches for investment and measurement 
    • Experience in holistic growth planning  - research, forecasting, planning, execution and performance analysis
    • Developed company's core paid channels, as well as all processes, policies and procedures
    • Demonstrated proficiency with multiple channels of paid marketing - SEM, SEO, social, mobile, display, affiliate
    • Advanced knowledge of best practices in marketing automation across acquisition and retention
    • Strong analytics capabilities and a deep understanding of data analysis and science