B2B Marketing Manager

Berlin /
Marketing /
Born and raised in Berlin, we are Honeypot, Europe's developer-focused job platform. Launched in 2015 and acquired by NWSE in 2019, we are a fast-growing scale-up with big ambitions. 

In 2019, on our mission to build the world's largest work-life community for technical people, we created honeypot. originals (some say 'Netflix for developers') and launched our developer-focused media platform .cult, exploring the softer side of software development.

We believe that everyone should choose the job they love! Honeypot is entering the rapid scale-up phase and we are looking for highly-driven, curious and creative people.

As a B2B Marketing Manager you will be responsible for the following tasks:

    • Conceptualise Honeypot’s B2B strategy to the level of our strong developer positioning on the B2C side
    • Develop scalable, integrated, multi-touch campaigns for new client acquisition, focused on driving lead generation
    • Implement and optimise marketing campaigns, e.g. PPC, emails, social media, content, events, webinars and website updates
    • Create marketing material and ensuring the consistency of all messages, content and appearance externally for uniform branding
    • Collaborate with all internal areas, especially Product, Clients and Design and interaction with current and prospect customers
    • Be responsible for setting up and maintaining a marketing analytics structure to support your data-driven optimisation approach

What are we looking for:

    • 3 years experience in Marketing with background in B2B strategy Data-driven with strong analytical skills; this also includes experience in reviewing performance and deriving future measures accordingly
    • Experience in project management and in working with cross-functional and intercultural teams
    • Strong communication skills; in contact with internal interfaces and external partners
    • A good eye for design and being detailed-oriented
    • Excellent organisational and project management skills; able to control several projects in parallel, meet deadlines and pay attention to details
    • Confident handling of constantly changing priorities in an environment in which there are new opportunities every day
    • Knowledge of marketing automation, CRM, and channel tools such as LinkedIn, Google Ads, etc.
    • Experience with conversion optimisation; can build and optimise all aspects of customer funnels including targeting, segmentation, creative copy etc.
    • German is a plus

What are we offering:

    • Join our diverse team with 40+ nationalities
    • A working environment that promotes freedom and autonomy and values team spirit and open communication
    • An atmosphere in which intrinsic motivation is at the top of the agenda
    • Company outings, regular team events and weekly Friday evening drinks (now online)
    • Learning & development budget
    • Urban Sports M membership
Honeypot offers equal opportunities for all and encourages applicants of all nationalities, genders, sexual orientations, religious backgrounds, gender identities and people with disabilities to apply.