Regional Content Marketing Manager

Singapore
S&M – Marketing
Full-time
Headquartered in Singapore, Horangi is the leading Cybersecurity company in South East Asia securing companies by offering best-in-class products and services backed by a team of global cyber security experts.

Reporting to the VP of Marketing, this role will be responsible for managing all content marketing initiatives at Horangi to drive the business needs.

Our Work

    • Lead strategic content projects and initiatives to drive business growth, increase usage, engagement and product adoption and work with Sales teams to achieve targets. Includes: leads generation, driving traffic and engagement, customer acquisition and retention.
    • Lead the overall editorial calendar and associated processes with key stakeholders to ensure a consistent and effective content strategy across all customer touch-points. Includes: working with design teams, product teams, business units and appropriate internal partners to ensure that content plans/tactics continue to be aligned with business needs.
    • Oversee and ensure the consistency in messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials.
    • Work with the VP of Marketing to develop and execute content strategies in support of long-term business goals.
    • Leverage data such as customer segmentation and needs analysis as key inputs into the content strategy and the development of key themes targeting priority audiences and partners.
    • Define and execute internal and external event awareness and associated deliverables including but not limited to email, web pages, social media, PR, and webinars.
    • Provide editorial oversight and coaching for content curation within the businesses including development and execution.
    • Build and track benchmarks for measuring success and ROI. Implement new tools and processes for effective creation and measurement of content.

Basic Qualifications

    • BA/BS degree
    • 4+ years of relevant requisite experience

What You’ll Need To Succeed

    • Have a “GTD” - getting things done attitude, you are comfortable thinking strategically but also with rolling up your sleeves and getting your hands dirty.
    • You are data-driven, you use data and market research to inform your decisions.
    • You have extreme ownership in your work, you have the ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines.
    • An integrated marketing mindset, you are passionate about all things marketing and stay on top of the latest trends.
    • Have the passion and resilience to build the #1 Cyber Security company in Asia.