Performance Marketing

Mumbai, Maharashtra
8. Premium – Brand, Acquisition & Retention
Full time
Your key responsibilities:

• Manage all digital campaigns, from ideation to media planning to optimization and performance analysis 
• Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts  
• Manage all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, Affiliate, Direct buys etc. Serve as the strategic lead for programmatic display, especially the Double Click suite 
• Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact 
• Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partner 
• Work with our Performance agencies to institute best execution processes. 
  
What to bring :

• MBA with 4-6 years of relevant professional experience with digital media. 
• Experience in handling large scale campaign planning, optimization for both performance and brand impact. 
• Thorough understanding  and hands on experience of Bid Optimisers, RTB, DSPs, Ad Exchanges, DMPs, Audience targeting/segmentation, Web Analytics tools like Adobe Analytics, Mixpanel, Appsflyer etc. 
• Varied industry exposure in running PPC, Affiliates and Display campaigns focusing on transactions.