Vertical Head - Customer Strategy
3. Ad Sales – Sales Strategy
Hotstar is challenging the old media buying practices by altering the digital advertising landscape completely. We are constantly looking for highly motivated professionals who have a sharp understanding of market dynamics, digital ad inventories, can forge strong partnerships with clients to create value for them. If you are ready to make a solid impact in digital advertising sales and be an evangelist in this journey, come join us!
Your key responsibilities
- In your category, where there is a digital remit, emerging opportunities requiring more digital strategic input, and supporting in new business and digital development across the agency. Have the opportunity to use digital expertise to influence the strategic direction for brand communications and be involved in delivering effective work across all digital touch points.
- Develop overall strategic view and GTM for Telecom vertical
- Provide revenue intel on key advertiser spends each month on TV and digital in telecom space
- Pipeline management and Revenue tracking
- Launch NPS survey to Direct clients to understand customer perception of Hotstar
- Identify focus set of advertisers and build revenue aspiration by advertiser based on TV and digital video media spends for Telecom vertical
What to bring
- 6-10 years of experience in revenue and strategy roles
- MBA from Tier I institute, preferably
- Comfort to use data and analytics while building on client conversations
- Ability to leverage relationships, build a strong network and have effective negotiations
- Understanding of Agency and TV background is a must