E-mail Marketing Specialist

Mumbai, Maharashtra
8. Premium – Brand, Acquisition & Retention
Full time
Your key responsibilities 
• Distilling the business priorities into specific objectives and creating campaigns as per those objectives. 
• Building best practices in email marketing with respect to databases, permissions and campaign planning. 
• Working with Data Sciences, Product, Technology and Communications teams to establish an automated communication program. 
• Implementing & executing Email campaigns on a daily basis. 
• Testing Emails across platforms. Setting up the right practices around this and working with Product and design to ensure best customer experience. 
• Dive deep into campaign performance data to identify opportunities for improvement. 
• Develop strong hypothesis, conduct A/B analytics and make data based recommendations. 

What to bring  
• Experience of working and executing campaigns on platforms like Cheetah, Mailchimp etc 
• Prior experience of at least 1 year in Email marketing is a must 
• Detail-oriented, strategic and analytical approach  
• Strong knowledge of digital ecosystem, current local trends in media consumption, marketing opportunities