Sales Operations and CLM - Web Analytics
3. Ad Sales – Sales Strategy
Hiring Manager’s speak
Hotstar partners with hundreds of advertisers to grow their brand & business. Our ambition is to scale this up to 10,000+ and then 100,000+. What got us here won’t take us there. We are building a tech and data-driven self-serve engine that will help businesses of all sizes reach audiences with hotstar. The SMB Sales Strategy team will develop GTM and build infrastructure and processes to power this growth. We will put in building blocks to dramatically scale up our platform.
Sales Operations & CLM – Web Analytics: You will drive web analytics for hotstar’s advertiser portal and self-serve to track performance and provide decision making inputs for marketing and customer lifecycle management. You will also work closely with cross-functional teams for various initiatives including product and ad-tech, sales, sales operations, measurement and more.
Your key responsibilities
- Analyse key performance metrics for self-serve and Hotstar brand portals including visits, traffic sources, customer pathing, content effectiveness and engagement
- Familiarity with key tools and techniques in the market e,g, Mixpanel, Adobe Analytics and more.
- Directing queries and analyzing databases and logs to produce daily/weekly/monthly reports as needed
- Work closely with Product & ad-tech teams and make recommendations on continuous improvements, help develop performance policies and procedures
- Work closely with B2B marketing & customer engagement team to drive results
What to bring
- Graduate with 4-6 years relevant experience in web analytics and familiarity with key tools and techniques in the market e,g, Mixpanel, Adobe Analytics or other.
- Experience working for Apps, E-Commerce, Fintech, Gaming, Travel and/or Ride Hailing companies
- Ability to work in a fast-paced, dynamic, startup environment; with the discipline to drive an iterative, data-driven approach
- Analytical acumen paired with agile, entrepreneurial mindset and can-do attitude
- Ability to drive agenda with cross-functional teams