Content Marketing

Mumbai, Maharashtra
8. Premium – Marketing
Full time
Work with Content Marketing lead for shows -launch related communication (both on Air & off Air).
Create consumer-insight frameworks to arrive at right propositions and sharp briefs.
Involved in ideation, responsible for supporting new concept creation & development of new ideas
Lead the campaign development workflow to deliver campaign goals.
You love entertainment and consuming ridiculous amounts of content - TV & Film, and understand the entertainment landscape and media trends.
At least 7 years of experience in building strategic and creative consumer marketing campaigns, preferably with a background in entertainment (TV and/or film) or worked at a top innovative brand, advertising or media agency with an emphasis on Content Marketing or Social Media
Has deep knowledge in running a 360-campaign, from strategy development to tactical execution (including AV/trailers, digital/social, print and out-of-home).