Digital Marketing

Mumbai, Maharashtra
International – Marketing
Full time
Your key responsibilities
   Manage all digital campaigns, from ideation to media planning to optimization and performance analysis
   Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts
   Manage all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, Affiliate, Direct buys etc. Serve as the strategic lead for programmatic display, especially the DoubleClick suite
   Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact
   Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partner
   Work with our Performance agencies to institute best execution processes.

 What to bring
   MBA with 2-5 years of relevant professional experience with digital media.
   Experience in handling large scale campaign planning, optimization for both performance and brand impact.
   Thorough understanding and hands on experience of Bid Optimisers, RTB, DSPs, Ad Exchanges, DMPs, Audience targeting/segmentation, Web Analytics tools like Adobe Analytics, Mixpanel, Appsflyer etc
   Varied industry exposure in running PPC, Affiliates and Display campaigns focusing on transactions.