Data Analyst - Advertiser ROI

Mumbai, Maharashtra
7. Ad Tech – Ad tech
Full time
Hiring Manager’s speak
You will work from the customer backward to develop product strategy, product definition, forecasting, pricing, and positioning to deliver successful cross-platform performance advertising campaigns. Define what our advertisers and agencies want from our advertising products, including how it’s packaged, how it’s targeted, how it’s tracked, and how it’s reported.

Your key responsibilities

    • Market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering
    • Identify significant long-term opportunities based on research, analysis and a strategic view of the direction of the market
    • Partner with Product Managers, Designers, and Engineers to plan and execute roadmap projects
    • Plan cross-functional efforts to drive successful product alpha and beta programs and launches for business
    • Demonstrate a strong understanding of the broader Company ecosystem and competitive landscape to develop strategic product feedback and positioning
    • Define and manage comprehensive go-to-market strategy and plan including positioning, policy, launch strategy, PR. Partner effectively with Product Management and outbound marketing to lead world-class product marketing communications for new business products
    • Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created