Marketing Manager - Hotstar Pay

Mumbai, Maharashtra
8. Premium – Brand, Acquisition & Retention
Full time
Your key responsibilities
   Part of the team to drive brand communication, ATL marketing, ATL media planning and PR
   Define the brand positioning, and design and deploy strategies to strengthen the Hotstar brand and build brand equity.
   Work with external and internal team to create brand strategy, and develop a differentiated, hot and go-to brand
   Lead the marketing mix design and maximize the ROI through market mix modeling and marketing data analytics
   Develop a deep understanding of Hotstar’s target consumer and become his/her advocate across company initiatives
   Design, conduct, and analyze consumer research and brand health tracking; partner closely with the media, advertising, and analytics teams to define campaign performance metrics to ensure a high level of effectiveness.

What to bring
   MBA from premier B-school in marketing or strategy with 5+ yrs of work experience
   Experience across the FMCG and Digital space in brand positioning and strategy team
   Demonstrated experience in building a brand and working on complex projects independently
   Excellent interpersonal skills; outstanding in team work, ability to work successfully with teams across the org
   Detail orientation, execution excellence & entrepreneurial spirit
   Understanding / Speaking Tamil would be an added advantage.