Notification Campaigns - Sports & News
4. Hotstar Scale – Marketing, User & Growth
At Hotstar, we are revolutionizing the way Indians consume Internet TV and our aspiration is to build the world’s first personalized entertainment service encompassing high quality content which is served to millions of customers across millions of devices, all of which are constantly evolving and changing. It is the go-to destination for sports lovers – be it Cricket, Football, Badminton, Tennis, F1, Kabaddi and many more. Our mission is to revolutionize online sports consumption and provide real time coverage, match insights to sports fans. If live sport action with all its highs excites you, this is the place you would want to be.
Your key responsibilities :
• Drive frequency, engagement & concurrency for the platform with right targeting & effective communication.
• Understand business priorities, user cohorts and what clicks with the Sports and News audiences on Hotstar
• Own the push notification channel for all sports and news content on Hotstar
• Write copy for notifications for all major news and sports events on the go
• Has the ability of identifying the right high points during live games and breaking news events which scale viewership rapidly.
• Create monthly/quarterly communication calendar in collaboration with sports and content teams to maximize.
What to bring:
• 3+ years of copy writing experience for major sports like Cricket, Football, Tennis,
• Badminton, Tennis, Kabaddi, F1 & more in digital or traditional media organizations.
• Football awareness is must.
• Excellent command over English and Hindi with strong and crisp writing skills
• Creative copy writing skills in short formats.
• Experience with notifications tools like CleverTap is a plus.