Marketing Specialist
Hot Topic HQ - City of Industry, California
Her Universe – Operations and Marketing /
Full-time /
Hybrid
At Hot Topic, we’re passionate about creativity and high performance. Our success comes from high-caliber teams that love our product and have a tenacious approach to learning. We’re looking for a Marketing Specialist who’s passionate about pop culture and ready to help bring our newest brands to life. You’ll work across digital, retail, and social channels to support campaigns, spot the latest trends, and keep projects moving smoothly. If you’re organized, love working with creative teams, and get excited about fashion, music, anime, gaming, and entertainment, this role is your chance to help shape what’s next for our brand family.
This role operates on a hybrid schedule and will require on-site work from our HQ located in the City of Industry, CA, three days a week.
WHAT YOU'LL DO
- Contribute to the execution of integrated marketing campaigns for new and emerging brands across retail, digital, and social platforms taking ownership of pieces when appropriate.
- Partner with internal teams (i.e., creative, merchandising, e-commerce, and social) to ensure campaigns are delivered on time and aligned with brand voice. Take proactive steps to ensure timelines are adhered to.
- Attend and actively contribute to meetings by asking questions, raising concerns, and tracking next steps. Liaise with internal/external partners to manage marketing calendars, timelines, and deliverables stay on track for assigned brands.
- Support the development of creative briefs and campaign toolkits by contributing ideas, gathering inputs, and helping align deliverables with campaign goals.
- Coordinate deliverables and timelines across creative, ecommerce, social, and merchandising partners.
- Monitor and organize campaign performance metrics (e.g., traffic, engagement, ROI), distribute key information to stakeholders, and share high-level observations to support future planning.
- Coordinate asset requests, photo/video shoots, and creative approvals, providing feedback or suggestions to ensure assets align with campaign objectives.
- Support event and activation planning by tracking tasks, preparing logistics, and helping with on-site coordination.
WHAT YOU'LL NEED
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred, or equivalent experience.
- 1+ years of experience in marketing, brand management, or retail coordination.
- Experience with project management with the ability to juggle multiple priorities.
- Knowledge of digital and social media marketing best practices.
- Proficiency in Microsoft Office and familiarity with project management tools (e.g., Asana, Workfront).
$25 - $30 an hour
Please note the pay range for this position starts as listed in the job posting, but other factors such as an individual’s education, location, meeting the minimum job requirements for the role, training and experience, will determine the final salary for potential new hires.
