Marketing Strategist
New York
Operations – Marketing/PR /
Full-time /
Hypebeast Ltd. started from a sneaker website founded by Kevin Ma in 2005 to a publicly listed media company in 2016. With a total reach of over 44.6M users across all platforms, The media group boasts a global readership across Asia Pacific, North America, Europe and more, with the flagship platform available in five languages. The group has expanded its publishing brands to a wider scope in recent years, encompassing Hypebeast and its multiple content distribution platforms, HBX, our e-commerce and retail platform, and Hypemaker, our global agency.
Hypebeast Ltd. has been featured in Forbes’ “Asia’s 200 Best Under A Billion” in 2020.
Responsibilities:
- Design paid and organic content marketing campaigns as required; work closely with communications/PR team to coordinate earned media campaigns and initiatives.
- Identify optimal content channels and partnerships by taking into content topics, types, and audience demographics into account.
- Develop and plan for organic content promotion by reaching out to brands, influencers, partners, and other organisations as necessary.
- Work closely with teams to determine targeting/positioning in order to produce optimal copy and creative assets.
- Develop and manage content channels as necessary, from owned (e.g., blog) to third parties and manage content production for various formats, from blogs to videos.
- Work closely with analytics/data team to produce analytics reports and drive continuous improvement over time for performance of content marketing strategy.
- Track/research keywords and best practices to drive SEO content optimisation and traffic.
- Identify market-relevant themes and brand themes to produce engaging content.
- Work closely with stakeholders to distill messaging that maximises effectiveness of marketing.
Requirements:
- Degree holder from an accredited university in Marketing, Communications, Journalism or related discipline.
- 3-5 years of content marketing or editorial experience; experience working in tech or hyper-growth environments is a strong plus.
- Strong track record of driving content marketing strategy and ability to produce exciting/engaging campaigns.
- Experience in developing content for various industry settings (from B2C to B2B).
- Excellent writing and editing skills, with experience in producing multimedia content (including interactive) is a strong plus.
- Strong project and marketing management skills with the ability to think proactively and deliver work on time and on budget.
- Experience working with cross-functional teams and international teams.
- Knowledge of and enthusiasm for content marketing innovations and channels.
- Excellent interpersonal skills and communication skills.
If you think you’ve got what it takes, please provide your portfolio, CV and expected salary.
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