Data Analyst

China
Media – Hypebeast
Freelance
HYPEBEAST was launched in 2005 as a one-stop news source for internet savvy fashion enthusiasts and continues to inform and inspire trendsetters around the world. The growth of HYPEBEAST has seen its focus transcend from its initial roots to encompass all forms of fashion, arts, design and culture. This makes HYPEBEAST a premier network and destination for cultural enthusiasts, tastemakers and influencers alike.

Responsibilities

    • Create, monitor and optimize sales campaigns
    • Execute campaigns on Facebook and Instagram and gate-keep key KPIs
    • Optimize strategy for sales content to exceed business goals
    • Analyze data, trends and insights to fully optimize all HYPEBEAST sales campaigns
    • Prepare and maintain regular traffic performance, sales, and site conversion reports
    • Seek new business opportunities to improve campaign performance through data minded strategies on pace with the latest industry developments
    • Regular industry and competitor research, translate research into workable insights
    • Data entry and maintenance of reports
    • Develop creative approaches to maximize return on campaigns

Requirements

    • Bachelor’s Degree is required (Marketing, Business/Commerce, Communications preferred)
    • Relevant work experience in data analytics, engineering, digital marketing, business administration, project management, and/or media preferred
    • Exceptional workability of social marketing platforms and native backends such as Facebook, Instagram and Twitter
    • Experience in 3rd party analytics platforms such as Iconosquare
    • Experience in digital sales and campaign management
    • Intermediate understanding in Google Analytics, Social Media Marketing, A/B testing, Content Marketing
    • Proficiency in verbal and written English; Cantonese/Mandarin is an advantage
    • Excellent interpersonal communication skills to be able to work well in a cross-functional team setting
    • Proven ability to work creatively and analytically in a problem-solving and fast-paced environment
    • Passionate about data analytics and working in the content marketing space
    • Highly organized with an eye for detail
    • Strong time management skills
    • Practices common sense and logically sound in decision making

Preferred requirements

    • Past experience in a high-growth media company or digital agency
    • Basic knowledge in writing code
    • Experience with social media marketing in China (Wechat/Weibo/QQ)
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