Marketing Executive
Shanghai
HBX (E-Commerce) – Marketing /
Full-time /
Hybrid
HBX is a global e-commerce platform and retail destination for the world’s most well-known and up-and-coming brands in menswear, womenswear and lifestyle from around the world. Curating a truly global and exciting assortment at the leading edge of culture, HBX focuses on delivering the latest, trend-setting fashion, accessories, shoes, home and lifestyle goods to its customers. With the HBX e-commerce platform shipping to over 80 markets worldwide, it has a retail store in Hong Kong.
Responsibilities:
- Manage complete end-to-end process of Email and Push notification campaigns from briefing design and copy, through to test and deployment, thoroughly testing campaigns across all platforms including Desktop and Mobile.
- Work directly with CRM stakeholders at all times to implement and optimize customer segmentation practices and principles program-wide.
- Prepare weekly and monthly reports on the performance of Email and push notifications campaigns
- Deliver actionable insights based on the results of different campaigns
- Lead the regular maintenance of the email and push notification campaign calendar to ensure campaign information is kept up to date.
- Proof-read all Email, Push, and SMS content and ensure it matches the final signed-off versions.
- Collate regular competitor research analysis and offer key insights and recommendations to the wider team.
Requirements:
- 2+ years of related experience in marketing, ideally in the fashion category.
- Knowledge of fashion trends and a good understanding of street culture.
- Experience in email marketing is a plus.
- High proficiency in both written and spoken English.
- Excellent communication, analytical and problem solving skills.
- Ability to work in a fast pace with cross-functional teams.
If you think you’ve got what it takes, please provide your cover letter, CV, and expected salary.
This position is based and located in Shanghai. Candidate must be eligible to work in China.
Personal data collected is for recruitment purpose only.
