Social Media Coordinator, Hypebae

New York /
HYPEBAE – Social Media /
HYPEBEAST Ltd. Started from a sneaker website founded by Kevin Ma in 2005 to a publicly listed media company in 2016. With a total reach of over 40.5M users across all platforms, the media group boats a global readership across Asia Pacific, North America, Europe and more, with the flagship platform available in five languages. The group has expanded its publishing brands to a wider scope in recent years, encompassing Hypebeast, Hypebae, e-commerce store HBX and agency Hypemaker. Hypebeast Ltd. Has been featured in Forbes 'Asia’s 200 Best Under A Billion’ in 2018 and Fast Company’s ‘Most Innovative Companies’ in 2017.

HYPEBAE is an extension of HYPEBEAST and the sister brand to the original platform. Since launch the platform has become the authority on women’s sneakers and streetwear and is the new destination for fashion, beauty, music and more. HYPEBAE is going through a strong period of growth and therefore looking to add to their already high performing sales team based in London. The ideal candidate will be tasked with maintaining and growing diverse revenue streams with some of the biggest and most well known brands in the world.


    • Regular updates for all the social media platforms
    • Establish an eye for our aesthetics and writing for social media
    • Develop editorial content into social media content
    • Work with the sales team to oversee the execution of social media content
    • Develop an understanding of analytics
    • Research strategies to optimize our social media platforms
    • Liaising between partners for social opportunities including takeovers, giveaways, exclusives and more


    • Well-spoken and articulate in English, possess excellent oral communication skills
    • Excellent writing skills
    • Experience in photography 
    • Proficient in Photoshop and Premiere Pro
    • Understanding of motion graphics
    • Strong visual eye, style and storytelling 
    • Understanding of Internet trends
    • Excellent organizational, time and priority management skills
    • Knowledge of HYPEBAE content on a local and international level