Social Media Coordinator, HBX

Hong Kong /
HBX (E-Commerce) – Editorial/Social Media /
/ Hybrid
Established in 2012, HBX is a global e-commerce platform and retail destination carrying over 250 curated brands from both established and up-and-coming menswear, womenswear and lifestyle labels. HBX focuses on delivering the latest, trend-setting fashion, accessories, shoes, home and lifestyle goods to its customers, curating a truly global and exciting assortment at the leading edge of culture. With the HBX e-commerce platform shipping to over 70 markets worldwide, it has one retail store in Hong Kong and its US-based flagship store in New York at 41 Division Street. HBX also has a very active digital community on Instagram, Facebook, Twitter, LINE, WeChat, RED, Kakao, and more. 


    • Regular daily updates for HBX’s social media channels (which include but are not limited to Instagram, Facebook, TikTok, etc).
    • Establish an eye for our aesthetics and visuals for social media.
    • Develop editorial content into viral social media content.
    • Assist the Head of Digital Content in the growth and development of HBX’s social media video strategy.
    • Using data analytics, create weekly reports that provide insight into the HBX audience and ideate strategies on how to grow this audience.
    • Research strategies to optimize our TikTok social media platform.
    • Liaise between partners for social opportunities including takeovers, giveaways, exclusives and more.


    • Well-spoken and articulate in English, possess excellent oral communication skills.
    • Excellent writing skills.
    • Experience in videography. 
    • Proficient in Photoshop and Premiere Pro.
    • Understanding of motion graphics.
    • Strong visual eye, style and storytelling.
    • Understanding of Internet and pop culture trends.
    • Excellent organizational, time and priority management skills.
    • Knowledge of HBX content on a local and international level.
If you think you’ve got what it takes, please provide your writing samples/portfolio, cover letter, CV and expected salary.

This position is based and located in Hong Kong. Candidate must be eligible to work in Hong Kong.

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