Digital Channel Manager, CN
Shanghai
HBX (E-Commerce) – Operations/Executives /
Full-time /
Hybrid
HBX is a global e-commerce platform and retail destination for the world’s most well-known and up-and-coming brands in menswear, womenswear and lifestyle from around the world. Curating a truly global and exciting assortment at the leading edge of culture, HBX focuses on delivering the latest, trend-setting fashion, accessories, shoes, home and lifestyle goods to its customers. With the HBX e-commerce platform shipping to over 80 markets worldwide, it has a retail store in Hong Kong.
Responsibilities:
- Supervision of TMall Store Operations - liaise with TMall agency to deduct product-level performance feedback and update product merchandising on homepage.
- WeChat Mini Program Strategy & Operations - own the end-to-end operations of our webshop on WeChat Mini Program; manage and update visual merchandising of products on WeChat Mini Program; regular reporting on sales performance on WeChat.
- Develop local digital marketing and commercial calendar including campaigns, promotions, product launches, and brand/product collaborations in partnership with Marketing and Merchandising teams.
- Monitor, analyse and optimize site and mobile app analytics to improve funnel conversion, digital experience, and category performance.
- Prepare and present HBX China strategy documents, quarterly business reviews, and executive-level presentations for alignments on strategies, performance and business direction.
- Develop local partnerships opportunities to broaden our reach with brands, local publications and other potential marketing channels beyond our existing media and affiliate partnerships.
Requirements:
- Degree holder in Marketing, Business, Economics, Business Administration, or other related disciplines.
- 5 years of solid experience in a sizable E-Commerce platform with great understanding of China Retail landscape, ideally in the fashion category.
- Experience in developing and executing integrated owned and paid media campaigns including WeChat Ads and influencer marketing.
- Experience in offline or omni marketing events is a plus.
- Advanced proficiency in Excel. Knowledge of other data analysis tools is an advantage.
- Excellent communication, analytical and problem solving skills.
- Strategic, commercial and entrepreneurial mind-set with a proven track record of achieving personal/team business objectives.
- Extensive knowledge of current international fashion trends, designers and products, and the understanding of street culture and HYPEBEAST/HBX background.
- Professional fluency in Mandarin and English is required. Cantonese is an advantage.
- Excellent interpersonal communication skills and the ability to work effectively in a fast-paced, cross-functional team setting and environment.
- Strong time management and organizational skills to work on multiple projects and tasks simultaneously with an attention to detail and can-do attitude.
If you think you’ve got what it takes, please provide your cover letter, CV, and expected salary.
This position is based and located in Shanghai. Candidate must be eligible to work in China.
Personal data collected is for recruitment purpose only.
