Senior Data Analyst
Hong Kong /
Data/Performance Analytics – Data/Performance Analytics /
Full-time
/ Hybrid
Hypebeast Ltd. started from a sneaker website founded by Kevin Ma in 2005 to a publicly listed media company in 2016. With a total reach of over 40.5M users across all platforms, The media group boasts a global readership across Asia Pacific, North America, Europe and more, with the flagship platform available in five languages. The group has expanded its publishing brands to a wider scope in recent years, encompassing Hypebeast and its multiple content distribution platforms, e-commerce store HBX and agency HYPEMAKER.
Hypebeast Ltd. has been featured in Forbes’ “Asia’s 200 Best Under A Billion” in 2020.
Responsibilities:
- Help departments make the jump from data to insights by defining analytic questions of interest, measures and dimensions, and measurement methods.
- Identify, analyze, and interpret trends or patterns in complex data sets consisting of transactional, web, and other types of data.
- Apply models, data mining, and segmentation techniques to extract insights from our datasets.
- Translate findings into workable strategies and present them as visualizations or reports.
- Maintain regular performance dashboards and reports.
- Add and maintain our knowledge base.
- Regular industry and competitor research. Translating research into workable insight.
Requirements:
- 2+ years of working experience in retail and e-commerce business and analysis is preferred.
- Understand growth funnels, acquisition and how to measure them. Understand marketing attribution and advertising tools (e.g. Adwords, Facebook Ads, GDN).
- Proficient in SQL, can use Python for data analysis.
- Proficient with PowerBI, Google Data Studio or Tableau at an advanced level.
- In-depth understanding of web-analytic tools, such as Google Analytics.
- Experience with data platforms such as DMP, CDP is preferred
- Good understanding of WeChat, Weibo, Douyin and other key Chinese social media platforms is preferred.
- Able to possess a strong sense of ownership, adaptive to change.
- Strong communication, interpersonal and influencing skills and ability to coordinate, develop and implement cross-departmental projects.
If you think you’ve got what it takes, please provide your cover letter, CV and expected salary.
This position is based and located in Hong Kong. Candidate must be eligible to work in Hong Kong.
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