Creative Strategist

New York
Agency (HYPEMAKER) – Creative/Design
Full-time
HYPEBEAST was launched in 2005 as a one-stop news source for internet savvy fashion enthusiasts and continues to inform and inspire trendsetters around the world. The growth of HYPEBEAST has seen its focus transcend from its initial roots to encompass all forms of fashion, arts, design and culture. This makes HYPEBEAST a premier network and destination for cultural enthusiasts, tastemakers and influencers alike. 

HYPEMAKER is a global creative studio providing total creative solutions for a diverse set of verticals in fashion, lifestyle, automotive, tech, CPG, and more. From ideation, content amplification, creative production and data analysis, brands will also have access to HYPEBEAST Ltd.’s targeted global distribution network of millennials who are passionate about fashion, lifestyle and culture. 

Responsibilities

    • Know and understand the HYPEBEAST brand inside and out
    • Understand the landscape of contemporary youth culture – fashion, art, design + Research clients to create informed ideasIdeate content concepts and directional talent for both RFPs and proactive programs
    • Work across creative, editorial, sales and account management teams to build proposals ensuring all content deliverables align with the HYPEBEAST mission, client objectives, and budget
    • Utilizing data, insights and past campaign performance, strategize the lifecycle of an idea – taking it from concept to campaign
    • Strategize new and innovative ways to rollout content and get eyes on our work
    • Analyze content opportunities across platforms and competitors and recommend strategies, interactions or approaches
    • Focus on team and organizational needs - creating proactive opportunities to improve team communication and creativity
    • Communicate clearly with internal teams on project objectives and deliverables

Qualifications

    • Minimum of 3 years experience in creative strategy or planning role at a publisher, platform, creative agency, or similar
    • Able to develop concepts, products, and content that can sell
    • Experience working cross-functionally across multiple teams, prioritizing deliverables and deadlines, and have an understanding of content production and budgets
    • Ability to translate top-line concepts into campaigns and ideas
    • Ability to craft strategic content launches and build campaign rollouts
    • Ability to use data to justify campaign ideas create creative arguments
    • Ability to analyze past campaigns performance to create insights and develop new ideas
    • Ability to pitch your ideas in an easy and compelling way, both written and verbally to both internal and external stakeholders
    • Ability to direct designers on how to illustrate ideas visually
    • Utilize data and briefs to inform creative decision making
    • Excited, passionate and knowledgeable about HYPEBEAST and its place in the youth culture landscape
    • Proficient in Keynote and have experience with Adobe design suite