Creative Strategist
New York
HYPEMAKER (Agency) – Creative/Design/Production /
Full-time /
Hypebeast Ltd. started from a sneaker website founded by Kevin Ma in 2005 to a publicly listed media company in 2016. With a total reach of over 40.5M users across all platforms, The media group boasts a global readership across Asia Pacific, North America, Europe and more, with the flagship platform available in five languages. The group has expanded its publishing brands to a wider scope in recent years, encompassing Hypebeast and its multiple content distribution platforms, e-commerce store HBX and agency HYPEMAKER. Hypebeast Ltd. has been featured in Forbes’ “Asia’s 200 Best Under A Billion” in 2020.
HYPEMAKER is a global agency providing total creative solutions for a diverse set of verticals in fashion, lifestyle, automotive, tech, FMCG and more. From ideation, content amplification, creative production and consumer insight, brands also have access to Hypebeast’s global distribution network of over 10.5 million readers per month and 10 million social media followers worldwide.
Responsibilities
- Know and understand the HYPEBEAST brand inside and out
- Understand the landscape of contemporary youth culture – fashion, art, design + Research clients to create informed ideasIdeate content concepts and directional talent for both RFPs and proactive programs
- Work across creative, editorial, sales and account management teams to build proposals ensuring all content deliverables align with the HYPEBEAST mission, client objectives, and budget
- Utilizing data, insights and past campaign performance, strategize the lifecycle of an idea – taking it from concept to campaign
- Strategize new and innovative ways to rollout content and get eyes on our work
- Analyze content opportunities across platforms and competitors and recommend strategies, interactions or approaches
- Focus on team and organizational needs - creating proactive opportunities to improve team communication and creativity
- Communicate clearly with internal teams on project objectives and deliverables
Qualifications
- Minimum of 3 years experience in creative strategy or planning role at a publisher, platform, creative agency, or similar
- Able to develop concepts, products, and content that can sell
- Experience working cross-functionally across multiple teams, prioritizing deliverables and deadlines, and have an understanding of content production and budgets
- Ability to translate top-line concepts into campaigns and ideas
- Ability to craft strategic content launches and build campaign rollouts
- Ability to use data to justify campaign ideas create creative arguments
- Ability to analyze past campaigns performance to create insights and develop new ideas
- Ability to pitch your ideas in an easy and compelling way, both written and verbally to both internal and external stakeholders
- Ability to direct designers on how to illustrate ideas visually
- Utilize data and briefs to inform creative decision making
- Excited, passionate and knowledgeable about HYPEBEAST and its place in the youth culture landscape
- Proficient in Keynote and have experience with Adobe design suite
