Account Based Marketing Manager

UK Homebased /
Marketing – Group Marketing - Digital Marketing /
/ Remote
Ideagen help the quiet voices and safe hands that protect organisations to minimise risk, strengthen compliance and keep people safe. 
We are the name trusted by organisations globally to deliver world-class, innovative software solutions in regulated or high-compliance industries such as aviation, financial services, life sciences, healthcare and manufacturing. 

As an Account Based Marketing Manager, you will take on the development and execution of ABM efforts as you define and oversee the end-to-end ABM plan in partnership with key stakeholders. You will work closely with the central Marketing and the Sales teams to develop and execute personalised marketing campaigns that align with overall Ideagen GTM plans, with a focus on generating pipeline.

Key responsibilities:

    • Work with the sales teams to identify key accounts and develop tailored pipeline generation plans and marketing campaigns
    • Own the ABM overall plans, outcomes, and execution calendar to engage target accounts and generate ABM-sourced pipeline
    • Work with the central Marketing team to implement ABM campaigns for key accounts, using marketing technology tools such as Salesforce, Pardot, intent tools and ABM content hubs
    • Write and edit high-quality, targeted content that speaks to the specific needs of the target industries and accounts
    • Analyze and report on campaign performance to measure ROI and identify opportunities for optimization
    • Enable the Sales team and share insights and industry trends with the broader marketing team

Knowledge & Experience

    • Experience in B2B marketing, with a strong focus on ABM
    • Experience using marketing technology tools such as Salesforce, Pardot, and ABX content hubs
    • Strong analytical skills and experience using data to optimize marketing efforts
    • Excellent communication and project management skills
    • Ability to work collaboratively in a team environment, with a focus on alignment with sales and  GTM strategy

What's in it for you?
While we take our work and deliverables seriously, we have a relaxed working environment and we want our people to be rewarded for their hard work. We offer benefits such as 34 days' holidays (inclusive of bank holidays), Enhanced Maternity and Paternity Pay, Contributory Pension Scheme, Free On-site Parking, Private Medical Insurance, and many more!
Who are Ideagen?
If you have ever flown in a plane, been in hospital, or even given blood, there is a good chance we've helped keep you safe. For nearly a quarter of a century, we have been providing software solutions to thousands of customers such as the UK NHS, Virgin, PwC, Emirates, Heineken and even Harvard University. We are not a large faceless corporation, but we are not a fly-by-night dot com company either. With more than 1150 employees in multiple locations across the UK, USA, Dubai, Malaysia, and Bulgaria – not including our global Partner Network – we're one of the most exciting and fastest growing software companies in the world.