Account Based Marketing - Global Campaign Manager

UK Homebased /
Marketing – Group Marketing - Digital Marketing /
Permanent
/ Remote
Ideagen help the quiet voices and safe hands that protect organisations to minimise risk, strengthen compliance and keep people safe. 
 
We are the name trusted by organisations globally to deliver world-class, innovative software solutions in regulated or high-compliance industries such as aviation, financial services, life sciences, healthcare and manufacturing. 

We have an exciting new role here at Ideagen, we are currently looking for a ABM Campaign Manager, who will be responsible for implementing and executing account-based demand generation campaigns for key accounts at Ideagen. They will report to the ABM Director and work closely with marketing stakeholders to develop and execute personalised marketing campaigns.

Key responsibilities:

    • As the ABM Campaign Manager, you will be responsible for implementing and executing account-based demand generation campaigns for key accounts at Ideagen. You will report to the ABM Director and work closely with marketing stakeholders to develop and execute personalised marketing campaigns.
    • Implement ABM campaigns for key accounts using marketing technology tools such as Salesforce, Pardot, intent tools and ABM content hubs.
    • Collaborate across the organisation to understand target accounts and develop personalised marketing campaigns
    • Develop and execute content marketing, email, paid, social and other outreach efforts to engage target accounts
    • Analyze and report on campaign performance to measure ROI and identify opportunities for optimization
    • Stay up-to-date on industry trends and best practices in ABM and share insights with the broader marketing team
    • Assist with the development and maintenance of ABM processes and playbooks

Skills and Knowledge:

    • Experience in B2B marketing, with a focus on ABM, ideally in the software industry
    • Experience using marketing technology tools such as Salesforce, Pardot, and ABM tools
    • Strong analytical skills and experience using data to optimize marketing efforts
    • Excellent content writing and project management skills
    • Ability to work collaboratively in a team environment
    • Familiarity with best practices in ABM is a plus
#LI-REMOTE

What's in it for you?
While we take our work and deliverables seriously, we have a relaxed working environment and we want our people to be rewarded for their hard work. We offer benefits such as 34 days' holidays (inclusive of bank holidays), Enhanced Maternity and Paternity Pay, Contributory Pension Scheme, Free On-site Parking, Private Medical Insurance, and many more!
 
Who are Ideagen?
If you have ever flown in a plane, been in hospital, or even given blood, there is a good chance we've helped keep you safe. For nearly a quarter of a century, we have been providing software solutions to thousands of customers such as the UK NHS, Virgin, PwC, Emirates, Heineken and even Harvard University. We are not a large faceless corporation, but we are not a fly-by-night dot com company either. With more than 1150 employees in multiple locations across the UK, USA, Dubai, Malaysia, and Bulgaria – not including our global Partner Network – we're one of the most exciting and fastest growing software companies in the world.