Growth Creative Lead

Sydney / Singapore
Go to Market โ€“ GTM | Marketing /
Full Time Permanent /
About Us ๐Ÿš€

Immutable is a global technology company, powering the world of NFTs on Ethereum. We are on a mission to be the number one ecosystem for NFTs which empowers and rewards users.  Founded in 2018, Immutable is one of the fastest Australian companies to reach unicorn status, having raised more than AUD $300M+ and having a valuation of AUD $3.5 billion.

Currently, the Immutable Group consists of the Immutable Platform, the preferred developer platform for building & scaling web3 games on Ethereum, and Immutable Games, a global leader in web3 game development and publishing with leading titles Gods Unchained and Guild of Guardians.

It is our ambition to make digital worlds real; we have incredible global growth plans as we strive to become the number one ecosystem for NFTs. 

Come and join us as we pioneer in this space! ๐Ÿš€

About The Role ๐Ÿค”

As the Growth Creative Lead at Immutable, you'll be instrumental in shaping our narrative as the leading web3 gaming platform. You will play a pivotal role in the success of Immutable and web3 gaming as a whole, defining Immutable's narrative, metrics, and positioning to an audience of tens of millions of players and community members.

This is one of our highest-leverage and impact roles, and it will influence business development messaging, how we position ourselves, and how we interact with community members to onboard billions of players to the Immutable ecosystem.

Youโ€™ll Be Empowered To ๐ŸŽฎ

    • Be across every domain of the company: product strategy, long-term vision, short-term wins, competition and technical analysis, and synthesize this into a narrative and growth strategy that the entire company will use
    • Be a thought leader: you will rival web3โ€™s most famous VCs in terms of your ability to turn data into a narrative that will corral millions of people to come onboard the mission of Immutable and Web3 Gaming
    • Create compelling content at fast velocity (brainstorm creative memes, ads, copy, stories, content, videos, etc, for distribution and testing through the channels) and have enormous flexibility and autonomy to experiment with what works
    • Collaborate with executive leadership (Founders, COO) to define cross-functional growth experiments and solve novel and innovative challenges
    • Work with internal teams to ensure narrative and content are purpose-fit for channel
    • Work with the growth lead to iterate content week on week based on what works
    • Source and validate stories and get input into the crafting of the story (for example, from our founders)
    • Collect input from the community, different channels (internal/external), and partners as to possible narrative seed
    • Engage across a spectrum of channels, including Twitter, Discord, our company website, digital marketing campaigns, community platforms, and internal communications
    • Have creative freedom, conveying intricate technological advancements in a simple, fun, and engaging manner

We'd Love You To Bring ๐Ÿค

    • 3+ years experience in top-tier consulting, banking or law 
    • Proven ability to create engaging and popular content
    • Demonstrated academic excellence and impeccable long-form writing skills
    • An ability to learn and deeply understand the web3 space and crypto-twitter culture; you do not have to have prior experience, but if youโ€™re a gamer, web3 enthusiast, or love Stratechery, you will find it significantly easier to succeed
*** This role will start interviewing from July 17th, we thank you for your patience!***

We are proud of the benefits that we offer for all of our employees globally.  Here is a snapshot: 

Attracting the best global talent:
๐Ÿ’ธWe commit to paying globally competitive salaries and contributions & we share our products' success through Employee Stock Options. We also support our US Employees with Medical and 401K Insurance
๐Ÿ’ป While we offer flexible working arrangements, we have an epic head office in the heart of Sydney and offer remote office hubs around the globe via a WeWork all-access pass
๐Ÿ“ฒWe offer USD $500 WFH allowance to set up your home office and USD $600 per annum to put toward your internet and phone usage.

Levelling up your growth
๐ŸŒฑ We offer up to USD $1,350 per annum for any classes, courses or events to support your growth and development
๐Ÿ“š Enjoy access to free online courses via Udemy

Helping you thrive
๐Ÿ’†๐Ÿฝโ€โ™€๏ธ Enjoy USD $800 per year to put toward your health and wellbeing
๐Ÿค— Get 24/7 access to unlimited counselling for you and your family when you need it through our EAP Service
๐ŸŽ  Monthly subsidy and discounted rate with ClassPass, including a 1-year free membership to Breethe

Leave when you need it the most: 
๐Ÿ‘จโ€๐Ÿ‘งโ€๐Ÿ‘ฆNew parents receive 12 weeks of paid leave in our gender-neutral offer. The birthing parent also gets an additional six weeks of leave for rest and recovery leading up to and after birth. We also offer Miscarriage Leave and extra leave for IVF treatments
๐ŸŽ‚ Enjoy 2 additional paid annual leave days at the end of the year and a paid day off for your birthday

Additional Information: 

Immutable is committed to building and fostering an inclusive, diverse workplace. We believe in incorporating everyone's perspectives and experiences as this has been a significant driver of our success so far. 

We are a 2024 Circle Back Initiative Employer โ€“ we commit to responding to every applicant.

*A note to recruitment agencies: Our internal team has this role covered, so there is no need to reach out - We don't accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes. Thank you!

Join us in shaping the future of web3 gaming!