Senior Brand Manager

Seattle, WA /
Publishing – Publishing /
Permanent Employee (PE)
At Improbable, we believe that the next revolution in entertainment and society will come from massive virtual worlds. They will create new economies and opportunities globally, changing not just how we play, but how we work and relate to each other. That’s why we’ve made it our mission to build the next generation of technologies for online multi-user games and simulations. As part of that, we are launching a series of ground breaking titles to players around the world.

At Improbable, you are surrounded by people who want to improve everything and everyone around them, and who compel you to improve yourself. We’re motivated by the fulfilment of solving hard problems to achieve something profound and transformative.

Your Mission

The way we communicate with our audiences at Improbable is key. We want to take them on a memorable, meaningful journey; experiencing next generation and multiplayer games in the most positive ways possible. How we communicate that to our Players is at the heart of our journey to changing the way the world experiences multiplayer games.

As the Brand Manager for our flagship game, Scavengers, you will be the key point of contact between the game, our development team, publishing team for all things Scavengers. You will own the full cycle of our brand, from evolving the brand and audience targets as we bring the game to market to thinking through keeping players engaged and excited about new platforms and game extensions. You will be setting the product marketing strategy for the centralized marketing teams, and ensuring performance marketing, creative, web and partnerships all operate in concert.

Areas for Impact

Here at Improbable, we’re focussed on creating lasting and meaningful impressions on our playerbase. Creating a unique brand that captures our audience, taking them on a journey with us and giving them a reason to stay with us throughout is where you begin. You will own the full span of the Scavengers brand, understanding how to start, build and sustain a brand will be key to your success!

While we think the below experience could be important, we’re keen to hear from people that believe they have valuable experience to bring to the role. If you identify with the team and mission, but not all of our requirements, then please still apply!!

We'd like to hear from you if you embody the following:

/5 years experience creating, developing and establishing the brands of successful gaming titles.
/A proven track record defining, developing and executing strategies locally and globally.
/Experience working closely with a cross discipline team of publishing experts in their field to create alignment of strategies and a united approach toward engaging players.
/Experienced working across studio, publishing and wider organisations.
/You have experience dealing with global concerns and the complexity of operating across multiple languages, cultures and locations.
/A proven leader, able to mentor and assist both peers and more junior team members alike.