Product Marketing, Sr. Manager/Director

Marketing – Marketing /
Full-time /
Inato is a Tech for Good company striving to bring clinical research to each and every patient, regardless of who they are or where they live. To do this, we are building the world's first clinical trial platform to create greater visibility, access, and engagement across a more diverse population of doctors and their patients.

Drug development is a challenging, intellectually complex, and rewarding endeavor: we enable global pharmaceutical companies to confidently partner with community-based researchers to increase patient access to the latest medical innovations. The platform currently offers clinical trials from leading companies to over 3,000 sites across the globe. And we are well poised for growth in 2023.

We are a growing team of passionate pharmaceutical experts, software engineers, professional services members, and many more - all bringing their unique perspective to solve the challenges facing clinical research. Our team members live by our company values to be bold, resilient, caring, and pragmatic. If this sounds like you, join us!

The team of about 60 people is split between France (50%) and the USA (50%).

The role
We are seeking an experienced product marketer to join our Marketing team.

It is an especially exciting time to join the team as we are investing in scaling our product to disrupt how clinical researchers and drug developers engage and bring new medical innovation to patients.
Inato is the recent recipient of Fast Company’s Most Innovative Companies of 2024 and Fierce Healthcare’s Fierce 15.

Your mission is to build and lead Product Marketing at Inato. Through close collaboration with Marketing, Product, Sales, and Customer Support teams, you will help successfully launch new product features and deepen customer interest and user engagement with the Inato experience.

This role will report to our VP of Marketing and Communications and will lead a new and exciting function.

💊 Responsibilities
- Develop and lead the product marketing strategy of positioning and promoting new features and products for our first-of-its-kind marketplace.

- Collaborate with Marketing, Product, Engineering, Sales, and Customer Success to create and execute a repeatable and continually improving marketing and product launch playbook.

- Develop product positioning and messaging that articulates Inato’s value and distills complex concepts into coherent and easy-to-understand language.
- Develop marketing campaigns tied to new product enhancements. Create big-picture, cross-channel campaigns focused on multiple audiences while working with our in-house social, brand, and sales enablement experts as well as our external designer to help execute these campaigns and marketing materials.

- Manage our most important asset: our product demo for new customers and investors. This includes creating great storylines as well as keeping our demo and executives up to date for important pitch meetings, conferences, etc.

💊 Requirements
- 6-10 years of accomplished product marketing experience in tech or health tech
- Demonstrated success working in a complex industry and/or with a novel product
- Experience at an early-stage company
- Experience marketing tech products
- Motivated by mission-driven work
- Based in the Eastern time zone as this role will work closely with our mostly NYC-based marketing team and mostly Paris-based product team

💊 Nice to Haves
- B2B and/or healthcare experience
- Marketplace experience
- Located near NYC
$160,000 - $200,000 a year
Our benchmark comes from Payfactor:
Job title: Product Marketing Manager Senior
Industry: Health Care Technology
Market: Heath Care Tech Start-Up
Company size: 50-100
Location: New York, NY
Percentile targeted: 70th


- Competitive pay package (salary & equity)
- 401k
- Remote-first philosophy & flexible hours
- Top-of-the-line equipment
- Free books and learning material
- Policy of internal transparency

- A generous paid-time-off policy including 6 weeks vacation, 9 observed public holidays, and 4 floating holidays to celebrate what is most important to you.
- A supportive parental leave for mothers & partners
- Great health benefits - including two plan options with $0 deductible!
- A small company with a huge international reach
- An ambitious and collaborative work environment
- A team of bold, resilient, pragmatic, and caring colleagues based in the US and France.
- Full transparency in internal communications
- The opportunity to positively impact the world by working for a mission-driven company.

We strictly prohibit unlawful discrimination or harassment based on race, color, religion, veteran status, national origin, ancestry, pregnancy status, sex, gender identity or expression, age, marital status, mental or physical disability, medical condition, sexual orientation, or any other characteristics protected by law. We also make reasonable accommodations to meet our obligations under laws protecting the rights of the disabled.