Manager, Content Writer
West Coast
Sales & Marketing – Field Marketing Operations /
Full-time /
On-site
Incorta is a next-generation data analytics and business intelligence platform that excels at rapidly delivering business value from transactional data, this is the first real breakthrough in data analytics in 20 years. We provide an integrated end-to-end data experience, from data acquisition and enrichment to visualizing and sharing results. Our platform cuts project implementation time from months to weeks provides revolutionary query speed and maintains a unified, single source of truth for multiple workloads including business intelligence, analytics, and machine learning. Fully 90% of companies that try Incorta become customers, and over 98% of our customers are still with us. Our cloud-based service widens our reach into businesses of all sizes. There is simply no other analytics solution that is as cost-effective, agile, and impactful.
Overview:
We are seeking a dynamic Content Writer to join our team. The Creative Content Writer will work with business leaders and stakeholders to turn strategic and technical information into clear, differentiating customer benefits for use in business development collateral, web content, multimedia, PR, and other short and long-form content assets. You will also play a pivotal part in crafting corporate messaging and applying it across assets. The ideal candidate possesses a passion for storytelling, a knack for strategic thinking, and a deep understanding of the SaaS and software industry.
Responsibilities
- Content Creation: Develop high-quality content for diverse marketing assets, including but not limited to web copy, video scripts, social media posts, and blog articles. Ensure content is aligned with brand guidelines, optimized for SEO, and resonates with target audiences.
- Content Strategy: Lead the development and execution of the content strategy, in line with the annual marketing plan and corporate priorities—tailor content to address the specific needs and challenges of B2B key targets across various industries.
- Cross-Functional Collaboration: Work closely with demand generation marketing, sales, and product teams to develop cohesive messaging for corporate and campaign initiatives. Collaborate with team members to ensure consistent and accurate messaging across all marketing channels. Jointly schedule the publication and promotion of the content across channels and in campaign activity.
- Industry Expertise: Maintain a deep understanding of SaaS products, software trends, and industry best practices. Use this knowledge to inform content strategies and provide insights to internal teams.
- Quality Assurance: Oversee the writing, editing, and development of content to maintain high standards of quality, accuracy, and relevance. Conduct regular reviews and optimizations based on performance metrics and feedback.
- Sales Collaboration: Work closely with sales leaders to embed content into outreach campaigns and support new hire onboarding with relevant resources. Collaborate on the development of messaging and content in Sales and Partner enablement.
- Demand Generation Support: Collaborate with demand generation teams to develop campaign messaging and content that drives lead generation and opportunity creation.
- Corporate Messaging: Manage, update, and write corporate messaging to align with corporate position, brand, and GTM focus.
- Program Management: Take ownership of content programs from ideation to execution. Coordinate with internal and external stakeholders to ensure timely delivery of content assets and promotional resources.
Qualifications
- A bachelor’s degree requires 7+ years’ experience in writing content aligned to corporate and marketing objectives.
- Demonstrated experience in content creation/writing multiple forms of content, preferably within the SaaS or software industry. Track record of developing engaging content across various formats and channels.
- Ability to think strategically and align content initiatives with broader marketing objectives and corporate priorities. Experience in developing and executing content strategies to drive business results.
- Strong interpersonal skills with the ability to collaborate effectively with cross-functional teams. Experience working in a fast-paced environment and managing multiple stakeholders.
- Attention to Detail, Meticulous attention to detail, and a commitment to delivering high-quality work under tight deadlines. Experience in content editing and quality assurance is a plus.
- Flexibility to adapt to changing priorities and evolving business needs. Willingness to learn and stay updated on industry trends and best practices.
- Excellent written and verbal communication skills. Ability to communicate complex ideas clearly and concisely to diverse audiences.
$100,000 - $120,000 a year
We could tell you that we’re building something that truly optimizes the way business intelligence is done. We could also tell you that we’re backed by marquee VC's such as Google Ventures and Kleiner Perkins. Or even the fact that we were named one of Inc. Magazine’s Best Workplaces of 2022 while also being the only vendor to be recognized in the 2022 Gartner® Magic Quadrant™ and the 2022 Gartner® Market Guide. All true, but the real reason you will want to come work for Incorta is that you’ll be part of an early team that is building a game-changing analytics product that will allow companies to answer complex questions in seconds...not days or weeks like the current solutions.
Incorta provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
