Product Marketing Leader REMOTE
San Francisco, CA
About Indico Data
Historically companies have had to choose between speed or accuracy in their intake decisions. That’s a problem because the inability to quickly intake documents in any format and accurately make decisions, inhibits your growth and frustrates your customers.
Choose speed over accuracy and you risk making poor, inaccurate decisions which can increase your loss ratio and lead to noncompliance. Choose accuracy overspeed and you risk losing out to more nimble competitors, frustrating your customers and missing out on new business entirely – this is the intake dilemma.
With Indico Data, you no longer have to choose. Indico Data resolves these major intake issues for document-intensive industries by automating intake workflows for even the most unstructured document types, freeing experts from tedious, manual tasks, allowing them to deliver more business value.
With Indico Data, businesses can now:
- Automate the intake and processing of all documents
- Reduce the cycle time and cost of their intake process
- Increase customer satisfaction and profitability through better intake decisions
Indico is the intelligent intake solution automating critical middle office workflows across insurance, banking, real estate and healthcare driving better decisions with better data.
Company HQ in Boston, MA - All US Based Remote candidates welcome. San Francisco Area Preferred
You have at least 5+ yrs experience in creating compelling content for brands, ideally in enterprise software. You absolutely love writing and have a portfolio of content you can share. You’ve always identified as a storyteller, and are adept at crafting sales tools and content for sales teams, accelerating the sales process. You give your work a friendly, human voice and are able to translate complex technical products and messaging into simple and compelling collateral that is usable by internal stakeholders, both as self-educational tools, and in sales and marketing efforts.
You’re a highly motivated, curious self-starter who is eager to learn. You are driven to GSD and are comfortable taking initiatives and running with them. You're invested in having a life outside of work that is bolstered by a fulfilling job, not dominated by it. You look out for others and it shows in your willingness to sit down and hear out whatever needs or feedback other team members have in order to foster constructive conversation about personal and professional growth. With all that in mind, you work hard and have fun with it!
About the Position
We are looking for an execution-focused Product Marketing Leader to grow Indico Data’s leadership in the market. We’ve gained momentum in attracting customers from the Fortune 1000 in the Financial Services and Insurance Markets, in addition to other categories. The explosive interest in artificial intelligence and data, combined with the rapid growth in enterprise automation makes this an ideal time to step on the gas and drive market development and company growth. You will contribute in 5 key areas:
Product Positioning/Messaging and Go-to-Market Strategy: Develop and own product and competitive positioning, buyer persona development, market segmentation, product messaging and value propositions that differentiate Indico and our platform in the marketplace
Sales Enablement: Create and execute a full range of sales tools, including first call decks, playbooks, case studies, guides, product videos, business justification/”why Indico” documents, and demos to improve close rates and decrease time-to-sales. Be glued at the hip with our sales teams, accompanying them on sales calls, learning first hand what works and what doesn't with customers and prospects
Content Creation/Demand Generation: Create middle-of-the-funnel marketing content aligned to buyer personas (which you’ll develop), including white papers, e-books, ROI tools, collateral, website content, videos, webinar content and blogs, to facilitate lead generation efforts
Competitive: Understand Indico’s buyers and competitors, and partner cross-functionally with product management and sales teams to align focus, content, strategy, vision, and direction
Analyst Relations: Work with senior marketing leaders to build and maintain strong relationships with key industry analysts, aligning them positively towards Indico Data
- 5+ years of professional experience in technology marketing, specifically in enterprise software solutions
- Experience in AI/ML, Data Analytics and/or Process Automation a major plus
- Experience in early/mid stage start up and scale up tech companies. Ideally some larger company experience as well
- Demonstrated expertise and success in developing compelling product and solution messaging that delivers clear benefits and differentiation.
- Experience with Hubspot, Google Workspace Tools - Docs, Gmail, Cal
- Familiarity with a broad set of marketing tools and platforms - CRM, MAP, ABM, etc.
- Experience using Asana
- Experience building and supporting partner channels a plus
- Likes puns and bad jokes
- Interest in Machine Learning
- Experience supporting a sales organization selling to F500 accounts
Indico is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.
The use of external recruiters/staffing agencies requires prior approval from our People Operations Team. The People Operations Team at Indico requests that external recruiters/staffing agencies not to contact Indico employees directly in an attempt to present candidates. Complying with this request will be a factor in determining future professional relationships with Indico.
Indico will not accept unsolicited resumes from any source other than candidates themselves for either current or future positions. Submission of unsolicited resumes in advance of an agreement between the People Operations Team and the external recruiter/staffing agency does not create any implied obligation on the part of Indico.