Audience Growth Marketing Coordinator

Washington, District Of Columbia /
Marketing – Marketing /
Industry Dive hires creative, resourceful, and driven individuals that work every day to serve our readers, users, and clients. Our team pushes the boundaries of business journalism and marketing, and we’re looking for our next pioneer to join our team as an Audience Growth Marketing Coordinator.

The Audience Growth Marketing Coordinator will be responsible for assisting the audience marketing team in attracting and retaining digital audiences and website traffic for Industry Dive’s expanding business journalism portfolio. They will play a significant role in the execution and analysis of various performance marketing initiatives, including: paid media, native advertising, email marketing, SEO, and more. They will also contribute to our team’s on-going efforts to better know and understand our audiences through strategic audience development, engagement, and retention projects across the Industry Dive portfolio.

This role is perfect for a self starter who is looking to grow their career with innovative, hands-on marketing experience that will make a meaningful impact at a rapidly growing media company. If you’re a creative and strategic marketer who loves to roll up your sleeves and dig into exciting projects, we’d love to talk with you!

Job Qualifications:

    • 1 - 2 years experience in digital marketing
    • Experience with paid media advertising (particularly social), email marketing, and measurement tools
    • Ability to learn new platforms quickly and create and build documentation for various teams
    • Communicate clearly and persuasively, with proven copywriting skills
    • Eagerness and ability to provide creative solutions to problems through research and curiosity
    • Detailed, organized, and self-directed
    • Resourceful and comfortable with taking initiative
    • Enthusiastic about journalism and the media industry
    • SEM and event marketing experience a plus


    • Assist in the execution of growth marketing initiatives, including: paid media campaigns (including social media and paid search), email marketing campaigns, and experimentation with new channels and organic marketing programs in order to drive traffic and email newsletter subscriptions
    • Analyze marketing performance through regular campaign reporting and make optimization and budgetary recommendations
    • Build audiences and targeting segments using data tools to provide better user experiences across all digital channels (website, email, social, etc)
    • Assist with go-to-market and promotional planning for new editorial product launches and special projects, such as events and industry reports, and work closely with editorial, design, product, and other departments across the company
    • Opportunity to have your voice be heard and help the broader team identify new growth channels and strategies
    • Assist on a variety of digital marketing projects and initiatives as needed

Nice to Have:

    • Performance marketing experience, either at an agency, publisher or brand
    • Working knowledge of email marketing and HTML
    • Understanding of SEO/SEM and PPC best practices
    • Interest in data and/or marketing analytics and how they impact audience marketing
    • Curious about audience development or customer insights, using them to inform marketing campaigns

Not all candidates will check all of the requirements listed above, and that’s OK — we still want to hear from you. Industry Dive strives to provide an inclusive and welcoming environment, and applicants who belong to traditionally underrepresented groups are strongly encouraged to apply. 

Industry Dive is an equal opportunity employer and we strongly encourage people of color, LGBTQIA individuals, veterans, parents, and individuals with disabilities to apply.

If you feel comfortable doing so please feel free to note which pronouns you use in your application (for example - she/her/hers, he/him/his, they/them/theirs, ze/zir/zirs, etc.)

Industry Dive will not be able to sponsor applicants for work visas.

About Industry Dive

Industry Dive is a leading business journalism company. More than 11 million decision-makers across 23 competitive industries rely on its exclusive insight and analysis delivered through 26 publications. Industry Dive was founded in 2012 to provide business leaders with the information they need to move industries forward. Our team of reporters, editors, designers, and marketers delivers insights and programs that spark innovation, fuel growth and shape agendas in every industry we cover.