Content Marketing Manager (New Zealand, Canada)

Wellington / Vancouver, British Columbia / Auckland / Christchurch
Marketing /
Full-time /

We’re looking for a Content Marketing Manager to develop and execute a comprehensive content strategy that aligns with the company's goals and resonates with our target audience.  

Working with a talented team of content creators, collaborating with cross-functional teams to create high-quality, engaging content that builds brand credibility, drives customer engagement, generates demand for Matomo and ultimately builds revenue.

About Us

Our mission is to democratise ethical analytics, and we are passionate about measuring for success. All while allowing users to retain full control of their data and privacy.

That’s why we created Matomo Analytics, the leading open-source analytics platform, used on more than 1 million websites and apps in over 150 countries, in more than 50 languages.

The Matomo platform collects, stores and processes billions of data points each month enabling users to make decisive decisions with a complete picture of their web analytics.

If you love working in a global team with global audiences, this is the spot for you.

Who you will work with

Reporting to the Head of Marketing, you will: work closely with the Product Marketing Manager and collaborate with the Product team to understand our product and customers; Support the Sales Team with engaging content and work close with them on iterating our messaging and campaigns; and create, own and lead our Content Marketing Strategy to align with the Head of Marketing’s growth plans.

Initially managing the Social Media Specialist and our content agency, you will work with content creators, and optimisation specialists to power our content marketing and growth strategy.

Key Responsibilities


1.  Content Strategy Development:
    -   Develop and execute a content marketing strategy aligned with overall business objectives.
    -   Constantly refine and optimise our priorities towards these goals.
    -   Refine target audience personas and tailor content to address their needs and pain points.
2.  Content Creation and Management:
    -   Manage our agency, and work with a team of content creators, including writers, editors, and designers, to produce high-quality and engaging content.
    -   Create and oversee the production of various content types, including blog posts, whitepapers, ebooks, videos, and infographics.
3.  Editorial Calendar Management:
    -   Plan and maintain an editorial calendar to ensure a consistent flow of content across various platforms.
    -   Coordinate with internal teams to align content creation with marketing campaigns and product launches.
4.  SEO:
    -   Own the prioritisation of our SEO backlog and secure a dominant share of voice over our competitors in key markets and themes.
    -   Implement SEO best practices to ensure content is discoverable and drives organic traffic.
    -   Collaborate with the wider marketing and sales team to identify relevant keywords and integrate them into content.
5.  Performance Analysis:
    -   Utilise Matomo and other tools to measure the performance of content marketing initiatives.
    -   Provide regular reports and insights to demonstrate the impact of content on key performance indicators.


1.  Campaign Management:
    -   Manage our ongoing targeted demand and lead generation campaigns for our target audiences.
2.  Brand Messaging and Consistency:
    -   Ensure brand consistency across all content and communication channels.
    -   Develop and maintain editorial guidelines to uphold the brand's voice and tone.
3.  Content Distribution:
    -   Develop a content distribution strategy to reach and engage target audiences across various channels.
    -   Collaborate with the Social Media Specialist and wider teams to maximize content reach.

Minimum qualifications

-   Must have B2B SaaS marketing, tech marketing and or Startup marketing experience.

- Proven experience in content marketing, with a track record of successful campaigns.
-   Data driven and data centric approach to prioritisation.
    -   Experienced user of data analytics platforms, CRO and SEO tools.
    -   Matomo experience - a plus.
-   Strong leadership and management skills.
-   Excellent written and verbal communication skills.
    -   French and German fluency - a plus.
-   Deep expertise in SEO best practices and content distribution channels.
    -   Ideally, 3-5 years experience in the European market.
-   Creative thinker with the ability to generate innovative ideas.
    -   Even better, if that is experience marketing digital analytics.
-   Matomo experience - a big plus.


 Decision making – you thrive on making difficult decisions, and know how to weigh up many factors to make decisions with the bigger picture in mind.
-   Proactivity – you don't wait for instructions. You realise the importance of speed and the cost of waiting. You're able to prioritise effectively and problem solve quickly.
-   Transparency – you are clear and honest about what you are capable of achieving, and clearly communicate when there are blockers in your way.
-   Communication – you're an exceptional communicator with both spoken and written English.
-   Curiosity – you are endlessly curious about the problems we are solving for our customers, and strive to understand them deeply before jumping to conclusions.
 Passionate – You are passionate and have a strong drive to succeed.
* Don't tick all the boxes? We still encourage you to apply as we are looking for individuals to grow with the team, and promote a diverse, inclusive and empowering culture at Matomo.


-   Remote work (save many hours on commute, and save money)
-   Co-working space paid for and/or work from home
-   All home office equipment paid for (laptop, desk, chair, standing desk, lights, etc.)
-   Flexible hours
-   25 days of paid holidays per year plus your national public holidays
-   A huge “playground” to grow your skill set and career development budget
-   Competitive salary
-   Volunteering Day: Empower Your Impact
-   Bereavement Leave for Pets: Compassion Beyond Boundaries
-   Access to mental health services
-   Opportunity to work in a customer obsessed business, dedicated to building high-quality software with a strong mission of helping people grow their web projects while keeping full control of their data
-   Opportunity to have an immediate impact on a product that is used by more than 1 million websites and almost 2% of the whole Internet


-   100% Remote work position (Must be in New Zealand or Vancouver, Canada)
-   Note, our HQ is in New Zealand, so early or late meetings twice a week may be required

Interested in immigrating to New Zealand?

We are proud to be an Immigration New Zealand Accredited Employer and will be able to assist in NZ visa application requirements. We'll also help you move to New Zealand by providing a lump sum payment to help cover relocation expenses.

About InnoCraft and Matomo Analytics

At [InnoCraft], we offer analytics products and SaaS to enable our users to grow their business. We believe in openness, privacy and 100% data ownership. Our mission is to democratise ethical analytics, and we are passionate about measuring for success.

That’s why we created Matomo Analytics, the leading open-source analytics platform used on more than 1 million websites and apps in over 150 countries, available in more than 50 languages. The Matomo platform collects, stores and processes a lot of information: billions of data points each month. We create intuitive, simple and beautiful reports that delight our users.

Our community is worldwide with a strong core in Europe, and our company’s remote team members are mostly based in New Zealand but also in Germany, Austria, USA, Canada and France.

At InnoCraft, we celebrate the things that make you, you! We are an inclusive employer and do not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status or disability. We actively seek diversity in our workplace and embrace individuals with unique backgrounds, perspectives, and abilities!
Come join our growing team that’s helping ensure a safer, more privacy-focused web/internet!

#LI-Remote #Hiring