Product Marketing Manager
Amsterdam
Growth /
Full-time /
On-site
About Insify
We are a start-up offering an end-to-end digital insurance platform focussing solely on European entrepreneurs and SMEs. We offer the best insurance to our customers thanks to our focus on user experience, our leading underwriting services, and our expertise in data. In short, we’ve made getting insured quick, transparent and simple.
We know how to innovate - our team of seasoned entrepreneurs has built a host of successful businesses in fintech and e-commerce (HelloFresh, Bloomon and SumUp to name a few!).We’ve already raised over €25M in funding from leading investors (Accel Ventures, Frontline Ventures, Visionaries Club, Nico Rosberg, etc.), who love what we do and see the potential for a revolution in digital insurance.
We started our journey in the Netherlands and with our mission to make business insurance fast, simple and fair we have been able to have a significant impact on that market. Since last year we also serve customers in France and Germany, and are rapidly expanding across the rest of Europe!
How we work
At Insify, we’re building more than just an insurance company—we’re creating a culture that’s bold, caring, and built to make a real difference. Everything we do is driven by our core values: grit, impact, care, and entrepreneurship.
We show up with passion and perseverance. We solve real problems and put people first—especially our customers. And we’re always looking for smarter, faster, more human ways to do things.
That’s also why we’ve chosen a pro-office approach. We believe that working together, face to face, sparks creativity, builds stronger teams, and helps us learn faster—especially for new joiners. From spontaneous brainstorms to shared lunches, being in the same space makes the magic happen.
Joining Insify means being part of a team that truly backs each other and the entrepreneurs we serve. If you’re ready to grow, innovate, and help reshape the insurance industry from the inside out—we’d love to meet you.
Growth Team
We’re the team that makes sure the world knows who we are—and why that matters. From performance marketing to brand storytelling, CRM to standout design, we take care of every part of the customer journey. We work across channels like Meta, TikTok, Google, TV, and more to reach people in the right way, at the right time. Our crew includes visual designers, regional marketing managers, a VP of Growth, copywriters, and media specialists—all working together to build a brand that connects.
We’re on a mission to make insurance simple, human, and genuinely useful for freelancers and entrepreneurs. As our Product Marketing Manager, you’ll own how we position and communicate our products, turning complex insurance topics into clear, compelling stories that freelancers trust.
In this role, you’ll bridge product and marketing. You’ll shape positioning, messaging, and go-to-market strategies, helping us grow awareness beyond in-market audiences and deepen our connection with the self-employed.
#LI-LP1
What you will be doing
- Develop and refine product positioning and messaging that resonates with freelancers and SMEs
- Work hand-in-hand with growth and content to make campaigns sharper, more relevant, and more consistent
- Lead go-to-market for new products, features, and updates
- Build and maintain a clear competitive view of the market and translate it into actionable insights.
- Be the voice of the customer: bring in insights from interviews, data, and research to improve the insurance product and marketing
- Support brand and thought leadership
What you bring
- 7+ years experience in product marketing, brand strategy, or similar roles — ideally in a startup or scale-up environment, or/and with complex, financial, regulated products
- Native-level Dutch
- A strong writing instinct and passion for turning insights into clear, persuasive copy
- A strategic mindset with hands-on execution — you’re comfortable rolling up your sleeves
- Genuine interest in entrepreneurs and helping them thrive
What we offer
Competitive compensation - we want to attract and retain the best so we are offering a compensation package that aligns with that.
Pension plan - participation to Insify’s Pension Plan, with 6% employer contribution.
Travel reimbursement - we help travelers with their commute.
Hybrid - Possibility to work from home two times a week.
25 holidays days per year - (+ extra day on Christmas eve if it’s a weekday!)
Subscription to Alleo - 50 EUR (net) monthly (cumulable) budget to spend on what you like - anything from gym memberships to UberEats!
Company events - Monthly team drinks, quarterly offsites, lunch and learns, parties, merch and FUN!
Company Macbook - get the best laptop to get your job done in no time!
Quickly develop your career - there’s no better place to develop. We are growing and you can grow with us! Inhouse leadership programs and coaching
High degree of autonomy - it’s time to ACTUALLY make an impact!
