Social Community and Brand Specialist
Toronto ON (North York)
Marketing /
Full Time /
Remote
Insomnia Cookies is expanding across Canada, and we’re searching for a Social Community & Brand Specialist to turn our growth into a cultural movement. From sparking trends on social media to launching bakeries that feel like celebrations, you’ll be the bold, playful voice of our brand. Partnering closely with our US and UK marketing teams, you’ll bring big energy with a Canadian edge, putting Insomnia Cookies at the heart of late-night life on campus and beyond.
This role is about more than posting content—it’s about shaping experiences people can’t stop talking about, online and in real life. You’ll grow and engage a community that craves our cheeky personality as much as our cookies: warm, bold, and impossible to ignore. If you’re creative, fearless, and ready to help fuel Canada’s cookie revolution, we want to hear from you.
SWEET POSITION PERKS:
•Opportunity to be the architect of Insomnia Cookies’ next chapter of growth.
•Competitive executive compensation package including base, bonus, and equity.
•Comprehensive benefits including health, dental, vision, and 401(k).
•A fun, entrepreneurial, and cookie-filled culture.
•Free cookies, branded swag and so much more!
Key Responsibilities:
- Social Media & Digital Marketing
- Develop, plan, and publish engaging content across Instagram, TikTok, LinkedIn, Facebook, and other key platforms.
- Monitor platform trends and adapt strategies to stay relevant and innovative.
- Stay closely connected with US and UK teams on social media strategy and leverage when/where appropriate.
- Community Partnerships
- Build and nurture partnerships with local organizations, influencers, small businesses, and community groups in target trade areas.
- Identify opportunities to collaborate on co-branded initiatives and local activations.
- Act as a brand ambassador, representing the company in community outreach efforts.
- Real-Life Brand Events & Activations
- Plan and execute on-the-ground brand events, that get the brand and product in the hands of the most relevant audiences.
- Partner closely with operations to execute these events.
- Ensure all events deliver a seamless, memorable, and on-brand experience.
- Core focus of brand activations include conceiving of and implementing new bakery launches.
- Community Engagement
- Actively engage with followers across social channels and manage relationships with brand advocates and micro-influencers.
- Foster a loyal community online and offline by responding to inquiries, facilitating conversations, and creating opportunities for customer interaction.
- Intersect with our community and culture by showing up in conversations that live off of our platforms.
- Performance Tracking & Optimization
- Track KPIs across social campaigns, partnerships, and events, including engagement, reach, attendance, and conversion.
- Analyze results and adjust strategies to maximize impact and ROI.
- Work closely with our paid media agency to plan creative/campaigns for Canada that leverage US/UK work and those that our bespoke to Canada.
- Monitor competitive and cultural trends to understand impact on the business.
Qualifications:
- Experience: 1–3 years in social media marketing, brand marketing, community engagement, or event execution.
- Skills:
- Strong understanding of social platforms, trends, and analytics.
- Comfortable building and maintaining community partnerships.
- Basic event planning and project management experience.
- Excellent written, verbal, and interpersonal communication skills.
- Basic design skills (Canva, Adobe Creative Suite)
- Bonus: experience working with influencers or creators.
- Mindset:
- Creative storyteller with an eye for cultural trends.
- Thrives in both digital and in-person environments.
- Highly organized, proactive, and collaborative.
About us:
Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward 20 years and so... many....cookies... later, our innovative bakery + delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia’s warm, delicious delivery all day and late into the night. With an expanding footprint of over 300 stores globally, an experiential, “sweet-easy” concept as the brand’s flagship in Philadelphia, Pa. (where Insomnia Cookies is headquartered), and a rapidly-growing nationwide shipping and gifting portfolio... Insomnia Cookies is revolutionizing the cookie game by truly "Imagining What’s Possible"!
