K-12 Revenue Marketing Manager

S&M – Marketing /
Full-time /
At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

The Revenue Marketing Manager is part of the K-12 marketing team and will be responsible for generating new logo and customer growth pipeline for a strategic division of Instructure. You will contribute to this “start-up” style team by running campaigns and producing content to grow the business. You’ll work hand-in-hand with many internal stakeholders across Instructure, including other marketing teams, Sales, Customer Success, Sales Development, Finance, Operations, Community and more!

To be successful you will blend your passion for marketing and content with your creativity, exceptional organizational skills, attention to detail, excellent communication skills and stakeholder management.

The ideal candidate is a self-starter with vision. Someone who is creative, passionate, organized, and agile. Someone who understands the impact marketing can have on a business.

What you will do:

    • Serve as the campaign leader for a focused area of our  K-12 offerings, responsible for these 5 core metrics:  
    • 1) Awareness
    • 2) Acquisition Pipeline 
    • 3) Pipeline progression 
    • 4) Retention 
    • 5) Growth Pipeline

    • Create and curate content that drives thought leadership and demand through the funnel.
    • Forecast, measure, analyze and report on the impact of the demand marketing activities on sales pipeline, bookings and sales cycle length.
    • Evaluate, select and manage outside vendor tactics, including webinars, that contribute to quarterly acquisition and growth programs.
    • Write ad copy and emails; design images in Canva or work with our in-house creative team as required.
    • Proactively engage with sales to determine sales needs and work with marketing resources to develop training and content to enable sales to execute appropriate tactics.
    • Communicate and educate other teams (particularly sales) regarding new and planned marketing activities.
    • Work with event, ABM, social, and paid digital marketing to ensure a balanced demand program portfolio, adjusting as required.
    • Manage and adhere to the quarterly marketing budget.
    • Report key findings from campaigns and provide strategic suggestions to improve performance. 
    • Collaborate with counterparts to share ideas, inspiration, and strategies

Success Metrics:

    • Demand funnel KPIs/OKRs (volume, conversion, velocity, value) 
    • Sourced and Influenced Pipeline
    • Sourced and Influenced Bookings
    • Account Engagement Score
    • Database Health (growth, quality, deliverability)
    • Cost per inquiry, cost per lead, etc.

What you will need to know/have:

    • Bachelor’s degree in Business, Marketing, or a related field, MBA is a plus.
    • 5+ years of B2B demand generation experience in SaaS, education-focused experience is a major plus.
    • Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content, SEM, and paid digital.
    • Exceptional writing skills with an eye for strategic content marketing. 
    • Strong reporting capabilities with the ability to track campaign. performance and associated spend down to the most granular details while providing roll-up reporting to senior management.
    • A portfolio of produced marketing work is a plus.
    • Exceptional organizational skills and attention to detail.
    • Project management experience with the ability to manage multiple projects and contractors simultaneously.
    • Ability to communicate effectively with all levels of management.
    • Kindness and conscientiousness.
    • A good sense of humor :)

Get in on all the awesome of Instructure:

    • Competitive salary, equity and 401k.
    • Medical, dental, disability, and life insurance.
    • HSA program, vision, voluntary life, and AD&D.
    • Tuition reimbursement.
    • Paid time off, 11 paid holidays, and flexible work schedules.
    • LifeStyles Spending Account
$80,000 - $90,000 a year
We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.

At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.

All Instructure employees are required to successfully pass a background check upon being hired.