Sales Development Representative

Palo Alto, CA /
Marketing /
Full Time
Founded by a team of ex-Apple engineers, Instrumental provides a collection of software technologies that enable brands and manufacturers to optimize their manufacturing process to cut waste by orders of magnitude compared to conventional solutions. This waste is non trivial: 20 cents on every dollar spent in manufacturing is wasted in mistakes, experiments, downtime, yield loss, scrap, and returns. Our customers are top electronics companies, including Lenovo, Motorola, Meraki, and other well-known brands.

We're looking for a hunter mentality SDR to help drive pipeline for the Sales Team. This role will report to the SDR Manager. 

Our Sales Development Representative (SDR) will own significant territories and will work alongside our world-class Account Executives!

The role requires a strong work ethic, the ability to be a quick learner, and coachable.


    • Actively engage cold leads to get them interested in seeing a demo of Instrumental 
    • Demonstrate fearlessness, scrappiness, and creativity to set meetings with target prospects using cold calls, emails, LinkedIn and other channels 
    • Research accounts, identify key players and prioritize target account and contact lists
    • Work closely with AEs to develop strategies to target prospects and secure meetings
    • Achieve Monthly Quotas of Meetings and Sales Qualified Opportunities 
    • Leverage tools like Salesforce, ZoomInfo, LinkedIn, etc to track & build pipeline

Required Qualifications:

    • Bachelor’s degree preferred 
    • Excellent written & verbal communication skills
    • Strong analytical skills
    • Highly motivated, driven, and self-starting individual
    • A goal-oriented self-starter who takes ownership
    • You have an unwavering positive attitude, strong drive for results, and can easily adapt to changes and fast-paced environment 
    • Proactive
About Instrumental:
We’re a small but mighty team that consistently works collaboratively, is supportive of each other, and is all highly energized by the opportunity for such a large impact. We actively work to promote an inclusive environment, and value passion and an ability to learn. You’re encouraged to apply even if your experience doesn’t precisely match the job description!

All candidates must have an unrestricted right to work in the U.S.